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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics Oct 13, 2020
    Show notes

    Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In Part 1of our conversation, Adam and I discuss the changes in online education following the outbreak of the Coronavirus. Show Notes

    Connect With:

    • Adam Arnold: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics Oct 12, 2020
    Show notes

    Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tells me how to actually apply SEO and gives me live SEO advice on a current project with the MarTech Community.

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs. Affiliates Oct 09, 2020
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs. Direct Oct 08, 2020
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles: SEO vs. AdWords Oct 07, 2020
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs Brand Oct 06, 2020
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs FB Oct 05, 2020
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing & scaling outsourced content production -- Phillip Thune // Textbroker Oct 02, 2020
    Show notes

    Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 3 of our conversation, we discuss managing and scaling outsourced content production. Show Notes

    Connect With:

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding the right writers for your content production efforts -- Phillip Thune // Textbroker Oct 01, 2020
    Show notes

    Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 2 of our conversation, we discuss how to find the right writers for your content production efforts. Show Notes

    Connect With:

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Deciding What Part of Our Content Production to Outsource -- Phillip Thune // Textbroker Sep 30, 2020
    Show notes

    Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content.

    Connect With:

    • Phillip Thune: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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