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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    SEOs Driving Impact Outside Of SEO -- Tyson Stockton & Alan Turner // Searchmetrics Nov 27, 2020
    Show notes

    So far this week we have discussed how you can maximize the impact of search data for decision-making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today we're going to discuss how SEO can drive impact inside and outside of SEO using search data. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Alan Turner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Applying Search Data In The Wild -- Tyson Stockton & Alan Turner // Searchmetrics Nov 26, 2020
    Show notes

    Previously on Data-Driven Decision-Making week, we talked about improving decision-making through search data. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today, we're going to talk about some real world use cases and how to apply search data in the wild. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Alan Turner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Improving Decision-Making Through Search Data -- Tyson Stockton & Alan Turner // Searchmetrics Nov 25, 2020
    Show notes

    In our previous episode, we talk about the real trouble with how search research has been used and conducted. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. In today's episode we're going to talk about the ways you can improve your decision-making through search data.

    Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Alan Turner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Trouble With Search Research -- Tyson Stockton & Alan Turner // Searchmetrics Nov 24, 2020
    Show notes

    Prevoiusly on Data-Driven Decision-Making week, we talked about the data-driven decision-making framework. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today we're going to talk about the real trouble with traditional research in search. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Alan Turner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data-Driven Decision-Making Framework -- Tyson Stockton & Alan Turner // Searchmetrics Nov 23, 2020
    Show notes

    Welcome to data-driven decision-making week!! In this week we will discuss how you can maximize the impact of search data for your decision making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today Tyson Allen and I are going to discuss the data-driven decision-making framework. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Alan Turner: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Will PS5 be the top searched product in electronics? -- Tyson Stockton // Searchmetrics Nov 20, 2020
    Show notes

    This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about our four big predictions that Black Friday will happen early. It will launch on a Tuesday; Google shopping will take over black Friday or at least gain a little market share. Amazon will strike back and still be the most dominant player and have their best year in company's history for Black Friday. And that home goods will pick up the most market share of any category. And today, we're going to talk about what's going to be the most searched for product on Black Friday. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Home Goods Top Category for Black Friday? -- Tyson Stockton // Searchmetrics Nov 19, 2020
    Show notes

    This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I have made three predictions that black Friday is actually going to start on a Tuesday. It's going to be a rolling black Friday this year. We also said that Google may take over more of the search landscape. And yesterday we talked about how Amazon will strike back no matter what Google or anybody else does. There's still the 800 pound gorilla in the black Friday room. And today, we're going to talk about what's going to be the most popular category this year for Black Friday. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Amazon Strikes Back. The Return of the Jedi -- Tyson Stockton // Searchmetrics Nov 18, 2020
    Show notes

    Welcome back to the 3rd part of our Black Friday predictions week.

    Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about whether black Friday is happening early. Will it happen on a Tuesday? And yesterday we talked about Google shopping's potential Black Friday takeover. Today, we're going to unleash our third prediction discussing whether Amazon will strike back. Is this the return of the Jedi? Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Shopping’s Black Friday takeover? -- Tyson Stockton // Searchmetrics Nov 17, 2020
    Show notes

    This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. So far this week, Tyson and I have made one prediction, which is black Friday would actually start on a Tuesday. It's going to be an extended holiday season this year, and today we're going to unleash our second prediction: Is Google shopping going to take over black Friday? Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Black Friday on a Tuesday? -- Tyson Stockton // Searchmetrics Nov 16, 2020
    Show notes

    Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions. Today, Tyson and I are going to talk about Black Friday happening on a Tuesday this year. We're getting ready for the biggest shopping day of the year, like we do every year. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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