Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

SEO Planning -- Securing SEO Resources // Jordan Koene Dec 11, 2020

Show notes

Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize your SEO efforts in 2021. Joining us is Jordan Koene , who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week, Jordan and I have talked about how to align your goals to your organization, how to define your SEO initiatives, setting your goals and yesterday, we talked about how to create a roadmap that is not only useful, but also flexible and allows you to adjust to change throughout the year. Today, we're going to talk about the last part of the planning process, understanding how to secure the resources you need to be effective. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Planning -- Creating a Flexible SEO Roadmap // Jordan Koene Dec 10, 2020

Show notes

This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week. Jordan and I have talked about how to align to your company's overall mission, how to define your SEO initiatives and yesterday, we talked about setting specific goals for your SEO. Today, we're going to talk about creating your roadmap. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Planning -- Setting SMART SEO Goals // Jordan Koene Dec 09, 2020

Show notes

Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your company's goals. Second, we talked about defining your initiatives for the year. And today, we're going to talk about setting your specific SEO goals. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Planning -- Defining Yearly Initiatives // Jordan Koene Dec 08, 2020

Show notes

This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetrics. Jordan and I talked about how to make sure that you are aligned with your company's goals and that your professional goals are being addressed as well. Today, we're going to talk about how to appropriately define your initiatives. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Planning -- Aligning to Corporate Goals // Jordan Koene Dec 07, 2020

Show notes

Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for SEO planning week is Jordan Koene, who is a world renowned SEO Strategist and Advisor to Searchmetrics. Today, Jordan and I are going to talk about the first step in your planning efforts and aligning your company's goals. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Black Friday Winners and Losers -- Tyson Stockton // Searchmetrics Dec 04, 2020

Show notes

Welcome to today’s episode called Black Friday Winners and Losers where we discuss some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining me today is Tyson Stockton, the VP of Client Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions.

Tyson has dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing Content Directories -- Kevin Indig /G2 Dec 03, 2020

Show notes

Welcome to our episode aptly titled: Optimizing Content Directories with guest, Kevin Indig, who is the VP of SEO and Content at G2. G2 is the world's leading B2B software and services review platform. Until recently, selecting business software or services was difficult, risky and inherently biased. G2's real, verified user reviews help you objectively assess what's best for your business. Today, I will be asking Kevin for help to optimize a directory that I’m building for the MarTech podcast website. Show Notes

Connect With:

Kevin Indig: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Darwinism in Search -- Jason Barnard // Kalicube Dec 02, 2020

Show notes

This is the final episode of our 3 part series about why only the strongest survive in the search game. Joining us again is Jason Barnard, who is an author, speaker and consultant at Kalicube. So far this week, we talked about the power of owning your brand name, the brand SERP, and then also some of the other pieces of the page that Google is going to display when it comes to someone searching for your name or your brand's name, the knowledge panel being the second. Today, Jason and I are going to wrap up our conversation by talking about the survival of the fittest Darwinism in search. Show Notes

Connect With:

Jason Bernard: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Knowledge Panels -- Jason Barnard // Kalicube Dec 01, 2020

Show notes

This is the 2nd episode of our 3-part series, and we’re still talking about why only the strongest survive in the search game. Joining us is Jason Barnard, who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. Yesterday, Jason and I talked about the concept of SERP, owning your name in the eyes of Google and the rest of the world. And today, we're going to talk about knowledge panels. Show Notes

Connect With:

Jason Bernard: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand SERPs -- Jason Barnard // Kalicube Nov 30, 2020

Show notes

Welcome to our 1st part of our 3-part episode. Today, we're going to talk about why only the strongest survive in the search game. Joining us is Jason Barnard who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. We're also going to discuss the importance and the definition of brand SERPs. Show Notes

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