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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics Jan 13, 2021
    Show notes

    This is the 3rd episode of our 2021 SEO Predictions week. Joining us are Tyson Stockton and Jordan Koene of Searchmetrics. So far this week, Jordan, Tyson and I have talked about our predictions for what's going to happen with Google's core algorithm update. We've talked about some of our technical predictions. Today, we're going to give you our predictions for what's going to happen with alternative formats of search in 2021. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics Jan 12, 2021
    Show notes

    This is the 2nd part of our 5 part episode for the 2021 SEO Predictions week. Yesterday, Tyson, Jordan, and I talked about our predictions for how Google is going to evaluate the content and some of their core algorithm updates. Today, we're going to turn the page and talk about some of the technical changes that we believe Google will be making in 2021.


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics Jan 11, 2021
    Show notes

    Welcome to the initial episode of our 2021 SEO Predictions week. This week we're going to discuss all of our predictions for the wonder for 2021. Joining us for SEO Predictions Week on the Voices of Search Podcast is both Jordan Koene, who is a world-renowned SEO, Strategist and Advisor to Searchmetrics, and Tyson Stockton Searchmetric’s Vice -President of Services. Today, we're going to unearth our first prediction which is related to Google's core updates and how they evaluate content. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // Searchmetrics Jan 09, 2021
    Show notes

    Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // Searchmetrics

    Connect With:

    • Marlon Glover: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // Searchmetrics Jan 08, 2021
    Show notes

    Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // Searchmetrics

    Connect With:

    • Marlon Glover: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // Searchmetrics Jan 07, 2021
    Show notes

    Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // Searchmetrics

    Connect With:

    • Marlon Glover: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // Searchmetrics Jan 06, 2021
    Show notes

    Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // Searchmetrics

    Connect With:

    • Marlon Glover: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // Searchmetrics Jan 05, 2021
    Show notes

    Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // Searchmetrics

    Connect With:

    • Marlon Glover: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating and managing SEO engines -- Bill King // Frase Dec 30, 2020
    Show notes

    This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poker player and how that influenced how he thinks about both the risk and the reward in his SEO strategies. Yesterday, we talked about his go-to plan for scaling SEO at startups, which is a product-driven SEO approach. And today, we're gonna talk about creating and managing those types of SEO engines. Show Notes


    Connect With:

    • Bill King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Starting & Scaling SEO at a Startup -- Bill King // Frase Dec 29, 2020
    Show notes

    This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as a professional poker player and how it relates to being a successful SEO. Today, we're going to continue the conversation, talking a little bit about how he thinks about starting and scaling SEO at startups. Show Notes


    Connect With:

    • Bill King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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