Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Google's "About This Results" SERP Update -- Jordan Koene // Searchmetrics Feb 10, 2021

Show notes

Welcome to today’s episode wherein we'll be discussing A New Update to Google's Search Engine Results Page. Joining us is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Thinking beyond keywords -- Steve Clark // Tangent Feb 09, 2021

Show notes

This is our 2nd episode with Steve Clark, Head of Digital Growth at Tangent. Yesterday, Steve and I talked about his five minute fundamentals for growth marketing. It was his first podcast, and we did 15 minutes. So we dragged him back here today to try it again and we're going to talk about SEO thinking beyond keywords. Show Notes

Connect With:

Steve Clark: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 minute fundamentals of Growth Marketing -- Steve Clark // Tangent Feb 08, 2021

Show notes

Welcome to our 1st episode about the connection between growth marketing and SEO. Joining us is Steve Clark, who's the Head of Digital Growth at Tangent, which is a hybrid digital consultancy an agency that challenges norms to craft memorable customer experiences through product design, engineering and conversion rate optimization. Today, Steve, who's doing his first ever podcast is gonna walk us through his five minute fundamentals of growth marketing. Show Notes

Connect With:

Steve Clark: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where SEO fits into the Enterprise Marketing Mix? -- Jordan Koene // Searchmetrics Feb 05, 2021

Show notes

This is our 2nd episode about SEO Strategy and joining me is friend of the program, SEO Strategist and Advisor of Searchmetrics, Jordan Koene. Yesterday, we we’re talking about if companies should prioritize SEO in their marketing mix and we said, basically the answer is it depends. Early stage companies, it really depends what your business model is, B2B SaaS companies that have long sales cycles need lots of content. Think about SEO from day one, ecommerce companies that are impulse purchases, maybe you can rely on your performance marketing to figure out your product market fit. When you start getting in growth stage companies, the answer is yes. You probably should start thinking about how to lower your cost per acquisition and you should be relying on content marketing and SEO. Today, we're going to talk a little bit about whether enterprise brands need to prioritize SEO. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where should SEO fit into your marketing mix? -- Jordan Koene // Searchmetrics Feb 04, 2021

Show notes

Welcome to our 1st episode talking a little bit about SEO Strategy. Joining me is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today, we’ll be discussing, where SEO fits into your marketing mix. Should companies prioritize SEO in their marketing mix? Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 2021 Winner and Losers -- Tyson Stocton // Searchmetrics Feb 03, 2021

Show notes

Welcome to our January 2021 Edition Of Winners And Losers. Today, we're gonna look back on the month and talk about some of the biggest trends behind the biggest movers, shakers and slackers in the SEO world. Joining us again today for Winners and Losers is Tyson Stockton, Vice President of Services at Searchmetrics. Tyson manages Searchmetrics which is an SEO content and client success organizations going outside of shepherding their largest and most strategic clients to SEO success. He's also dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Tyson has looked through all of the SEO logs and all of the data he can find and analyzed who's making the big waves for SEO and he's gonna tell us all of his findings this month. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Strategy for YouTube -- Anatolii Ulitovskyi // SEOtools.TV Feb 02, 2021

Show notes

This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools.TV. Yesterday, Anatolii and I talked about his strategies for taking advantage of LinkedIn algorithm and how he's built his following to 50,000 followers. Today, we're gonna talk about how he thinks about mastering YouTube's algorithm. Show Notes

Connect With:

Anatolii Ulitovskyi: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Strategy for LinkedIn -- Anatolii Ulitovskyi // SEOtools.TV Feb 01, 2021

Show notes

Welcome to 1st our episode, SEO Strategy for Linkedin. Today, we're going to talk to an influencer in the SEO world. Joining us is Anatolii Ulitovskyi, who's the CEO of SEO Tools.TV, which is a media property and set of instructional courses that guide SEOs on how to analyze their competitors, highlight their differentiators, choose their priorities, find their weaknesses, create a content plan, and promote their content. He's also a LinkedIn influencer, with over 50,000 followers, and the creator of the very popular and very useful SEO Tools TV Youtube channel. Anatolii and I are going to talk about his strategies for optimizing SEO for Linkedin. Show Notes

Connect With:

Anatolii Ulitovskyi: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advanced Core Web Vitals Solutions -- Kathy Brown & Karl Kleinschmidt // Searchmetrics Jan 29, 2021

Show notes

This is the last installment of our Core Web Vitals Week. Again, joining me are Kathy Brown and Karl Kleinschmidt , Senior SEO Consultants for Searchmetrics. So far this week, we've talked about what core web vitals are and how you can make the business case to implement changes related to them. We talked about the three core web vitals, LCP - Largest Contentful Paint, FID - First Input Delay, and CLS - Cumulative Layout Shift. Today, we're going to wrap up core web vitals week talking about advanced core web vitals and how you can monitor them and look forward. Show Notes

Connect With:

Kathy Brown: Website // LinkedIn
Karl Kleinschmidt: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding CLS (Cumulative Layout Shift) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics Jan 28, 2021

Show notes

Welcome to the 4th installment of our Core Web Vitals Week. So far this week, Kathy, Karl and I have talked about how to make a business case for implementing core web vitals related changes. We talked about the definitions of some of the core web vitals, including LCP. Yesterday, we talked about FID- First Input Delay. Today, we're gonna talk about the last core web vital, which is CLS - Cumulative Layout Shift. Show Notes

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