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    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Personal SEO: Reputation management, schema, & digital footprinting -- Andy Crestodina // Orbit Media Studios (via SEMRush) Mar 10, 2021
    Show notes

    Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is related to personal branding. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to write a blog post that ranks -- Andy Crestodina // Orbit Media Studios (via SEMRush) Mar 09, 2021
    Show notes

    This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Content Strategy Of the Top 1% of Brands -- Andy Crestodina // Orbit Media Studios (via SEMRush) Mar 08, 2021
    Show notes

    Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web design projects spanning across multiple different industries, including e-commerce, lead generation. They do responsive web design and integration projects. Today, Andy is going to share some of his learnings about SEO while doing web development. We’re going to start the conversation about the content strategy for the top 1% of brands. Show Notes

    Connect With:

    • Andy Crestodina: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Subtopic/Passages in SERP -- Tyson Stockton // Searchmetrics Mar 05, 2021
    Show notes

    In Today’s episode, we're going to talk about what Google used to call passage indexing and now they're calling it passage ranking. Joining us to discuss passage rankings is Tyson Stockton, Vice- President of Services at Searchmetrics. Tyson and I are gonna go deep and hard talking about passage indexing, passage rankings, or whatever Google calls it today. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's strategy for Integrating SEO & Marketing Outreach -- Rand Fishkin // Sparktoro Mar 04, 2021
    Show notes

    This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of integrating PR, social influencers and SEO . Show Notes


    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's guide to understanding your audience -- Rand Fishkin // Sparktoro Mar 03, 2021
    Show notes

    This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rand Fishkin's view of the Evolution of SEO -- Rand Fishkin // Sparktoro Mar 02, 2021
    Show notes

    Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use research tool that is free to try. Rand is also the author of the book, Lost and Founder. He was also the founder of a little SEO company called Moz. For our 1st part conversation, Rand and I are going to talk about the evolution of search marketing from his perspective. Show Notes

    Connect With:

    • Rand Fishkin: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    February Winners & Losers -- Tyson Stockton // Searchmetrics Mar 01, 2021
    Show notes

    Welcome to our February 2021 edition of Winners and Losers on the voices of search podcast. Today, we're gonna take a look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us for Winners and Losers is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's unconfirmed update? -- Jordan Koene // Searchmetrics Feb 26, 2021
    Show notes

    Welcome to our 2nd episode with Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Yesterday, Jordan and I talked about some perceived changes to Google’s algorithm. Today, we’re going to discuss some of Google's recent mobile UI changes. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's UI Changes to Mobile Results -- Jordan Koene // Searchmetrics Feb 25, 2021
    Show notes

    Welcome to today’s 1st episode where we discuss some potential changes from Google. Joining me is Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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