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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    What Future Holds For Content And SEO -- Liraz Postan // Liraz Postan LTD (via SEMRush) Apr 07, 2021
    Show notes

    Today is our final episode with Liraz Postan of LP Marketing Services . So far this week Liraz and I have talked about her work as an in house marketer and how that changed when she decided to go out on her own. And yesterday we talked about what has changed over the last decade in SEO Google taking credit for more of the SEO content, also providing a better user experience and also what has changed with the tools for SEOs in that decade. Today, we're gonna take a look into Laura's crystal ball and talk about what the future holds for content and SEO. Show Notes

    Connect With:

    • Liraz Postan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Had Changed In SEO This Decade -- Liraz Postan // Liraz Postan LTD (via SEMRush) Apr 06, 2021
    Show notes

    Yesterday Laura's and I talked about her experience going from being an in house marketer to running her own business and also how she recommends you work with limited resources. Today, we're going to talk about what she has seen that has changed in SEO over her now 13 years of career experience. Show Notes

    Connect With:

    • Liraz Postan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Work As Inhouse With No Team, No Resources -- Liraz Postan // Liraz Postan LTD (via SEMRush) Apr 05, 2021
    Show notes

    Welcome to part 1 of our 3 part episode. Today, we're going to talk to an internationally renowned in house SEO strategist gone rogue. Joining us today is Liraz Postan, who is the founder of LP marketing services. Liraz’'s after 13 years of working as an in house SEO and content expert decided to spread her wings and open up a B2B SEO firm and she helps corporations and startups build a solid footprint on Google search results pages by focusing on what's most important long term results. Today, Liraz and I are going to discuss how to work as an in house marketer with no team and no resources. Show Notes

    Connect With:

    • Liraz Postan: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    March Winners & Losers -- Tyson Stockton // Searchmetrics Apr 02, 2021
    Show notes

    Welcome to The March 2021 Edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to look back on the end of the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us today for Winners and Losers is Tyson Stockton,. Vice-President of Services at Searchmetrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Analyzing Core Web Vitals -- Marcus Tober // Searchmetrics Apr 01, 2021
    Show notes

    Welcome to the voices of search podcast. Today we're talking to an innovator and the founder of one of the most important SEO companies in the world. Joining us today is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. Since founding the company 15 years ago, Marcus has guided Searchmetrics as technology strategy. He's also the driving force behind their data science organization. For today, Marcus and I are going to talk about the core web vital study that he and the team at Searchmetrics have been conducting. Show Notes

    Connect With:

    • Marcus Tober:Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The impact of Establishing E-A-T -- Deepak Shukla // Pearl Lemon (via SEMRush) Mar 31, 2021
    Show notes

    Welcome to the final installment of our episode with Deepak Shukla of Pearl Lemon. So far this week, Deepak and I have talked about link building strategies, whether they are important or not in the 2020s. Yesterday, we talked about cold emailing tactics and whether they have an impact on your SEO performance. Today, we're going to wrap up our conversation talking about the impact of establishing EAT. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Cold-Emailing Tactics Impact on SEO -- Deepak Shukla // Pearl Lemon (via SEMRush) Mar 30, 2021
    Show notes

    Today’s the 2nd part of our conversation with Deepak Shukla of Pearl Lemon. Yesterday, Deepak and I discussed whether link building strategies were still valuable in 2020. Today, we're going to talk about whether cold emailing tactics have an impact on SEO. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Link-Building Strategies For The 2020s -- Deepak Shukla // Pearl Lemon (via SEMRush) Mar 29, 2021
    Show notes

    Welcome to the 1st of 3 our part episode. Today we're going to talk to a world renowned SEO strategist who is known for getting his clients to outrank bigger and better funded competitors. Joining us today is Deepak Shukla, Founder of Pearl Lemon, which is an award winning agency based in London that leverages a distributed team of SEO nerds to draw upon the best talent in the world. And today, Deepak and I are going to talk about link building strategies in the 2020s and decide if link building is dead. Show Notes

    Connect With:

    • Deepak Shukla: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Mobile Search Performance -- Jordan Koene // Searchmetrics Mar 26, 2021
    Show notes

    Welcome to the final part of our mobile only indexing week, So far Jordan and I have talked about why Google is moving towards mobile only indexing, what the impact of that change will be how SEOs can prepare for mobilegeddon and also, should we be keeping different experiences for mobile and desktop and even other devices, including AR and VR. Today, we're going to wrap up mobile indexing, we're talking about the measurement of mobile search and performance as it relates to Google shift on mobile only indexing. Show Notes

    Connect With:

    • Mike King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Should SEOs Keep a Different UX for Mobile & Desktop -- Jordan Koene // Searchmetrics Mar 25, 2021
    Show notes

    This is the 4th part of our mobile only indexing week.So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing, what we think the impact of that mobile only indexing will be and how you can prepare for the shift towards mobile only. Today, we're going to talk about if you should still keep different UXs cases for your mobile and desktop experiences. Show Notes

    Connect With:

    • Mike King: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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