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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Technical SEO -- Corey Northcutt // Northcutt.com May 05, 2021
    Show notes

    This is the 2nd part conversation with Corey Northcutt, Founder and CEO of Northcutt. Yesterday, Corey and I talked about his process for unearthing the myths of SEO. And today, we're going to continue the conversation a little bit about what that technical process looks like. Show Notes

    Connect With:

    • Corey Northcutt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Myths -- Corey Northcutt // Northcutt.com May 04, 2021
    Show notes

    Welcome to The Voices of Search Podcast. Today we're going to talk to a rising star in the SEO community. Joining us as Corey Northcutt, Founder and CEO of Northcutt. Corey and his team approach SEO with science, experience and integrity to reinvent how SEO happens at scale. For the 1st part of our conversation, Corey and I are going to talk about some of the SEO myths that he and his team have unearthed. Show Notes

    Connect With:

    • Corey Northcutt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    April Winners & Losers -- Tyson Stockton // Searchmetrics May 03, 2021
    Show notes

    Welcome to the April 2021 edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to take a look back on the month and talk about some of the trends behind the biggest winners, losers, movers and slackers in the SEO world. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Moves The Core Web Vital Goal Posts -- Jordan Koene // Searchmetrics Apr 30, 2021
    Show notes

    This is the 2nd part of the conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Yesterday, we talked about some of the changes happening with core web vitals, like how they calculate CLS and how Google has moved the goalposts and today, we’re going to continue that conversation. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Changes To How Google Calculates The CLS Core Web Vital Metric -- Jordan Koene // Searchmetrics Apr 29, 2021
    Show notes

    Welcome to the Voices of Search Podcast. This is the 1st part of a 2 part conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today, we’re going to discuss some of Google's recent changes to the yet to be launched, core web vitals. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Build vs Buying An SEO toolkit -- Adam Chronister // Enleaf (via SEMRush) Apr 28, 2021
    Show notes

    This is the 3rd and final part conversation with Adam Chronister of Enleaf. So far this week, Adam and I have talked about how to teach traditional writers how to write for SEO and yesterday, we talked a little bit about content strategy and how to use ego bait and roundup links to generate high authority content. Today, we're going to talk about some of the tools for SEOs mostly focusing around the SMB growth stage market and whether you should be building or buying your SEO toolkit. Show Notes

    Connect With:

    • Adam Chronister: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Ego Bait & Roundup Links To Generate High Authority Content -- Adam Chronister // Enleaf (via SEMRush) Apr 27, 2021
    Show notes

    This is the 2nd part conversation with Adam Chronister of Enleaf.Yesterday, Adam and I talked about how to teach traditional writers how to write for SEO and today, we're going to talk about some of Adam’s content tricks including using ego bait and around up links to generate high authority content. Show Notes

    Connect With:

    • Adam Chronister: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Teaching Traditional Writers How To Write For SEO -- Adam Chronister // Enleaf (via SEMRush) Apr 26, 2021
    Show notes

    Welcome to our 1st episode about teaching traditional writers how to write for SEO. Joining us is Adam Chronister who is the Principal at Enleaf which is an SEO and web design agency that helps small to medium sized businesses grow their online reviews through digital marketing. Show Notes

    Connect With:

    • Adam Chronister: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Do Google Properties Ignore Core Web Vitals? -- Marcus Tober // Searchmetrics Apr 23, 2021
    Show notes

    This is the last installment of our Core Web Vitals Week with Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his study of core web vitals, how you should prioritize the various core web vital metrics. We looked a little bit into industry specific core web vitals and yesterday, we talked about how you can solve some of the potential core web vitals issues you're gonna face. Today, we're gonna wrap up the conversation by asking the question, is Google prioritizing core web vitals? Show Notes

    Connect With:

    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Many Core Web Vital Metrics Exist? -- Marcus Tober // Searchmetrics Apr 22, 2021
    Show notes

    This is the 4th installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and we talked about which core web vital metric you need to prioritize. Yesterday, we talked about some industry specific core web vital benchmarks. Today, we're going to continue the conversation talking about some of the ways that you can solve potential core web vital issues that you're facing. Show Notes

    Connect With:

    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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