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    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    How To solve Core Web Vital Issues -- Marcus Tober // Searchmetrics Apr 21, 2021
    Show notes

    Welcome to the 3rd installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and how he's looked at millions of pages, understand how websites are compared to Google's benchmarks. Yesterday, we took some of that data that Marcus has viewed and we talked about prioritizing core web vitals on which metrics you need to think about to make sure you're optimizing for the right things. Today, we're going to continue the conversation talking about industry specific core web vital benchmarks. Show Notes

    Connect With:

    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Industry Specific Core Web Vital Benchmarks -- Marcus Tober // Searchmetrics Apr 20, 2021
    Show notes

    Today’s the 2nd installment of Core Web Vitals Week. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his process for studying core web vitals and today, we're going to continue the conversation, talking about what Marcus has learned and how you can better prioritize your core web vital optimization efforts. Show Notes

    Connect With:

    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Web Vital Prioritization -- Marcus Tober // Searchmetrics Apr 19, 2021
    Show notes

    Welcome to the 1st installment of Core Web Vitals Week on The Voices of Search Podcast. We're going to talk to a search industry innovator about what the launch of core web vitals means for SEOs. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. For today, Marcus and I are going to talk about studying core web vitals and what he's learned from digging deep in the topic. Show Notes

    Connect With:

    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Wix Uses SEO To Build Brand Perception -- Mordy Oberstein // Wix Apr 16, 2021
    Show notes

    This is our 2nd part conversation. Yesterday, Mordy and I talked a little bit about how Wix uses SEO to support not only the Do It Yourself community, but also the SEO community. Today, we're going to continue our conversation talking a little bit about how Wix uses SEO to build its brand perception. Show Notes

    Connect With:

    • Mordy Oberstein: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Website Builder SEO Development -- Mordy Oberstein // Wix Apr 15, 2021
    Show notes

    Welcome to the Voices of Search Podcast. Today we're going to talk SEO with a liaison from one of the biggest publishing platforms in the world. Joining us is Mordy Oberstein, SEO Liaison at Wix, which is a comprehensive platform that gives you total creative freedom online with powerful technology and unparalleled design capabilities. Wix helps you create beautiful, professional, functional web presences to manage and grow your business. And today, Morty and I are going to talk about Website Builder SEO development. Show Notes

    Connect With:

    • Mordy Oberstein: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating Company Politics And Other SEO Traps -- Nick Wilsdon // Torque (via SEMRush) Apr 14, 2021
    Show notes

    This is the last part conversation with Nick Wilsdon of Torque. Nick and I have talked about how he designs his enterprise SEO stacks. Yesterday, we talked about the use and flow of data primarily using Google's data studios to not only create an aggregated source of information, but also how to create your dashboards for your enterprise clients. Today, we're going to talk about the human part of SEO, navigating company politics, and other SEO traps. Show Notes

    Connect With:

    • Nick Wilsdon: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Data Studio & SEO Tools To Support Campaigns -- Nick Wilsdon // Torque (via SEMRush) Apr 13, 2021
    Show notes

    Yesterday, Nick and I talked about how to design an enterprise SEO stack the difference between using point solutions and platforms and a lot of our conversation centered around how to get data all into the right place. Today we're going to talk about using data studios and some other SEO tools to support your campaigns. Show Notes

    Connect With:

    • Nick Wilsdon: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Designing An Enterprise SEO stack -- Nick Wilsdon // Torque (via SEMRush) Apr 12, 2021
    Show notes

    Welcome to the 1st part of our conversation. Today we're going to talk to an SEO consultant to some of the world's most well recognized enterprise brands. Joining us today is Nick Wilson, Consultant and Partner at Torque, which provides digital consultancy to enterprise clients such as the Vodafone group, eBay, Acronis. International and the Estee Lauder companies. Today, Nick and I are going to talk about how to design an enterprise SEO stack. Show Notes

    Connect With:

    • Nick Wilsdon: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify Apr 09, 2021
    Show notes

    This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify Apr 08, 2021
    Show notes

    Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers. Show Notes

    Connect With:

    • Kevin Indig: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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