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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    The impact of COVID on SEO -- Collin Colburn // Forrester Feb 24, 2021
    Show notes

    Welcome to our last part conversation with Collin Colburn, of Forrester. So far this week, Colin and I have talked about some of his thoughts about what happened in 2020, and his predictions for 2021 in the SEO and content marketing space. Today, we're gonna turn our attention to one of the other areas Collin focuses on, what's happening in e- commerce? Show Notes

    Connect With:

    • Collin Colburn: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google, Amazon, and Shopify's battle for ecommerce supremacy -- Collin Colburn // Forrester Feb 23, 2021
    Show notes

    Today’s our 2nd part conversation with Collin Colburn, Senior Analyst at Forrester. Yesterday, Colin and I talked about some of his predictions for SEO and some of the impacts of 2020 and today we're gonna talk a little bit more about the content marketing side of the house. Show Notes

    Connect With:

    • Collin Colburn: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Marketing trends & behavior changes -- Collin Colburn // Forrester Feb 22, 2021
    Show notes

    Welcome to our 1st part conversation with Collin Colburn, Senior Analyst at Forrester, which is one of the most influential research and advisory firms in the world. Collins research focuses on current and future trends in performance marketing, including strategies and best practices for search engine optimization, paid search advertising, Amazon advertising, voice search, mobile search, local marketing, and emerging marketing channels. Today, Collin is going to share some of his perspectives about what has happened and will happen in SEO this year. Show Notes

    Connect With:

    • Collin Colburn: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Core Web Vitals for Ecommerce -- Tyson Stockton // Searchmetrics Feb 19, 2021
    Show notes

    Welcome to the last episode of E-commerce SEO Strategy Week on the voices of search podcast. This week, we've been publishing episodes every day talking about what you need to know to modernize your e-commerce SEO strategies for 2021. Joining us for E-commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics. So far this week, Tyson, and I have talked about everything from the evolving search landscape to product feeds and Google shopping, and faceted search pages. Yesterday, we talked about whether you should be creating top of funnel content or should you focus on consumers that are ready for conversions. Today, we're going to wrap up our conversation about SEO strategy talking about the hottest topic in SEO these days and how it relates to e commerce. We're going to talk about core web vitals. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Top of Funnel eComm Content -- Tyson Stockton // Searchmetrics Feb 18, 2021
    Show notes

    This is our 4th installment of E-Commerce SEO Strategy Week. So far this week, Tyson and I have talked about the evolving SERP landscape, product feeds and some of the changes in Google Shopping. Yesterday, we talked about the fascinating topic of faceted search pages. Today we're going to turn our attention to the way that brands are using e-commerce content for top of funnel interactions on Google. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Faceted Search Pages -- Tyson Stockton // Searchmetrics Feb 17, 2021
    Show notes

    This is our 3rd installment of E-Commerce SEO Strategy Week. Joining us for E commerce SEO strategy Week is Tyson Stockton. Vice- President of Services at Searchmetrics. So far this week, Tyson and I have talked about the evolving SERP landscape and yesterday, we talked about product feeds and the evolution of Google shopping. Today, we're going to turn our attention towards faceted search pages. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Product Feeds & Google -- Tyson Stockton // Searchmetrics Feb 16, 2021
    Show notes

    Welcome to our 2nd installment of E-commerce SEO Strategy Week . Yesterday, Tyson and I discussed the evolving SERP landscape and today, we're going to continue the conversation by talking about product feeds and Google Shopping. Joining us for E commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evolving SERP Landscape -- Tyson Stockton // Searchmetrics Feb 15, 2021
    Show notes

    Welcome to our 1st installment of E-commerce SEO Strategy Week . This week, we're going to publish an episode every day discussing everything that you need to know to monetize your e-commerce SEO strategies for 2021. Joining us for e commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. Today, Tyson and I are going to talk about the evolving SERP Landscape. Show Notes


    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What's the demand for SEO consultants these days? -- Jordan Koene // Searchmetrics Feb 12, 2021
    Show notes

    Welcome to today’s episode wherein we're gonna be talking about what are some of the hottest topics, brands are looking for when it comes to hiring SEO consultants? Joining us today is Jordan Koene, SEO Strategist and an Advisor for Searchmetrics. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google's house Cleaning of Search Console -- Jordan Koene // Searchmetrics Feb 11, 2021
    Show notes

    Welcome to our conversation today about Google's Cleanup Of Their Search Console. I am with Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Show Notes

    Connect With:

    • Jordon Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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