Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

SEO and Poker Analogies (Mental Models) -- Bill King // Frase Dec 28, 2020

Show notes

Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and answer driven SEO campaign. Joining us is Bill King, Director of Marketing at Frase, which improves SEO and drives conversions by using your website content to answer your visitors' questions. Frase’s AI-powered tools help you easily identify questions, your target audiences asking quickly create an optimized content capable of answering those questions and instantly provides answers to curious and confused site visitors. And today, Bill and I are going to talk about the mental models of both SEO and poker. Show Notes

Connect With:

Bill King: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Client-Content Waltz: How Freelancers Can Future-Proof Your Agency -- Steve Pockross & Paul Zalewski // Verblio Dec 24, 2020

Show notes

This is the 2nd and final episode about using freelance writers to improve your content marketing game. Joining me is Steve Pockross. CEO and Paul Zalewski, VP -Marketing of Verblio. For anybody who didn't hear it yesterday, we basically covered the notion that content marketing has become increasingly important for businesses. Advertising is being ignored more often than ever, but content marketing is also in a larger function. Today, we're going to talk a little bit more about the content production efforts and how you can future-proof your business using freelancers for your content marketing efforts. Show Notes

Connect With:

Steve Pockross: Website // LinkedIn
Paul Zalewski: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing for the New Golden Era for Content -- Steve Pockross & Paul Zalewski // Verblio Dec 23, 2020

Show notes

This is the 1st part of our 2-part episode about using freelance writers to improve your content marketing game. Joining us is Steve Pockross. CEO and Paul Zalewski, Vice President of Marketing at Verblio which is a multimedia content creation platform that powers modern content marketers and SEO agencies. Verblio’s network of 3000 US-based writers is subject matter experts in industries from Astrology to Zoology. And they're easy to use platform offers unique flexibility, quality, and speed to businesses and agencies seeking reliable trusted partners for content development. Today, Steve, Paul, and I are going to talk about marketing and the new golden era for content. Show Notes

Connect With:

Steve Pockross: Website // LinkedIn
Paul Zalewski: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Core Web Vitals are Coming! -- Kathy Brown // Searchmetrics Dec 22, 2020

Show notes

In today’s episode, we're going to talk about Google's recent announcement related to core web vitals. Joining us is Kathy Brown, Senior SEO Consultant at Searchmetrics, which is an enterprise-grade SEO and content marketing platform that helps marketers make better and more data-driven decisions. Today, Kathy and I are going to talk about what core web vitals are, what Google is saying about them, and what you should do to prepare for the rollout. Show Notes

Connect With:

Kathy Brown: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Algo Alert: Google Dec Core Update -- Jordan Koene // Searchmetrics Dec 21, 2020

Show notes

Welcome to the Emergency Google Update episode. Today, we’re gonna be discussing Google's surprise, the December Core update. Joining us is Jordan Koene - SEO, Strategist, and Advisor at Searchmetrics. On December 3rd, Google publicly announced that they’re releasing a broad core update which is very similar to what has happened throughout this year, focusing on content quality. Show Notes

Connect With:

Jordon Koene: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020 Review: Google's Antitrust & Legal Battles -- Tyson Stockton // Searchmetrics Dec 18, 2020

Show notes

This is the final installment of our 2020 year-end review week. Joining us are Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's increased communication around their updates, the acknowledgment of ranking factors or factors that rank, specifically about core web vitals, and Google's changes to shopping and how they're trying to collect data to potentially improve their shopping experience. Yesterday, we talked about the no click phenomenon and how the search community feels about having their content shown without getting traffic. Today. We're going to land the plane on our 2020-year interview talking about some of Google's legal challenges, including their antitrust suit. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020 Review: Fights over no click activity -- Tyson Stockton // Searchmetrics Dec 17, 2020

Show notes

This is the 4th installment of our 2020 year-end review week. I am joined by Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's updates and how they've changed their communication strategy being more upfront about what's changing with their algorithm. We talked a little bit about the core web vitals changes and Google's semi acknowledgment that ranking factors exist. And yesterday, we talked about their altruistic announcement that they are going to offer pre-product listing ads on Google. And today, we're going to continue our conversation talking about the increase in no click activity. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020 Review: Google Shopping and Amazon's Competition -- Tyson Stockton // Searchmetrics Dec 16, 2020

Show notes

Welcome to the 3rd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Jordan, Tyson, and I have talked about how Google rolled out their updates and increased their communication. And yesterday, we talked more in detail about how they're rolling out or announcing what their ranking factors are, or factors that impact what rankings are, and specifically talking about core web vitals. Today we're going to turn the page and talk about the changes that Google made to Google shopping in 2020. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020 Review: Core Web Vitals & Ranking Factors -- Tyson Stockton // Searchmetrics Dec 15, 2020

Show notes

This is the 2nd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Yesterday, Jordan, Tyson and I, talked about the Google updates in 2020 and how Google's made more of an effort to increase their communication with the SEO community. Today, we're going to continue the conversation by talking about how Google is making it clear how they are evaluating search performance. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020 Review: Google Updates & Communication -- Tyson Stockton // Searchmetrics Dec 14, 2020

Show notes

2020 Review: Google Updates & Communication -- Tyson Stockton // Searchmetrics

Welcome to our 2020 year-end review week. This week, we're going to be talking about everything that happened in the glorious year of 2020. Joining us for 2020 year-end review week is both Jordan Koene, SEO Strategist and Advisor for Searchmetrics, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. And today, Tyson, Jordan, and I are going to talk about how Google launched and managed the communication for their updates this year. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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