Stay ConnectedUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.
And they either get along – or they sue each other into oblivion.
This week, we look at “Brand Twins.”
We’ll talk about when Guns N’ Roses sued Guns and Rosé.
We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL.
And that time Ringo sued the Ring O sex toy company.
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This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
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“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
But that’s incorrect. Martina Navratilova has 9.
This week, we look at remarkable ideas that promote gender equality.
Including an idea called Correct the Internet.com.
And one that challenged menstruation taboos with a program called “Touch the pickle.”
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This week, we talk about hotel marketing.
Specifically, how some hotels attract guests by advertising specific rooms.
Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms.
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Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation.
In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail.
If you like what you hear, search for Marketing Against The Grain in your favorite podcast app. Like the one you’re using right now ;)
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
This week, we’re talking about the creative ways Hollywood markets films.
We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.
And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.
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Hosted on Acast. See acast.com/privacy for more information.
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This week we look at horror in advertising.
We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film.
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If you want to listen to this show about advertising ad-free, subscribe here.
In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea.
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Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies.
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