Stay ConnectedUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
Copyright: © Apostrophe Podcast Network
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.
It’s marketing hiding in plain sight.
Like the concept of jaywalking – born of marketing.
How marketing created the 10,000-steps-a-day health goal.
And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence.
But every season, there isn’t enough room to include all the great stories I find.
So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling.
We’ll tell an amazing story about the book Goodnight Moon.
We’ll tell you why David Bowie seemed to have two different-coloured eyes.
We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as their customers do.
Because giving away free products generates a lot of goodwill. And goodwill generates free press.
We’ll talk about a ketchup company who gave a man a free boat.
A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.
And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On the other hand, companies can lose control over them pretty quickly.
This week, we look at some of the most interesting – and hilarious – marketing contests.
Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.
True story.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or less.
They need to contain an idea.
And they need to communicate quickly as people speed by.
This week on Under The Influence, we look at the most creative billboards from around the world.
We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.
How one airline used a billboard that could detect planes passing overhead.
And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200 years.
One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.
Another company teamed up with a certain debonaire spy 60 years ago.
And a fourth brand has made a fortune blowing bubbles for over 75 years.
Their stories are fascinating.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.
This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.
They’ve actually been around for over 100 years.
We’ll crack open the story behind the Planters Peanut Nutmobiles.
We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.
And we’ll tell the story of the famous Oscar Meyer Wienermobiles.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
If you want to listen to this show about advertising ad-free, subscribe here.
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.
A loophole can help a company overcome barriers in the marketplace.
Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.
And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
Our TOPPODCAST Picks 
