Stay ConnectedUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.
As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.
I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with the big companies, and how a small cannabis company markets its products in such a highly regulated category.
In this bonus episode, I talk to Wallace McDonald-Rogers. He is the founder of Primeau Craft Cannabis.
I think you’ll find his answers very interesting - and some of them are surprising.
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This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.
She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.
And holds over 70 Guinness World Records.
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This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant become illegal?
We’ll explore the history of cannabis.
We’ll talk about which celebrities have their own brands (Hello Willie Nelson!)
Which high-end retail stores are now selling expensive cannabis paraphernalia.
And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.
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Recently, we recorded a live show at Reid’s Distillery in Toronto. Reid’s is a great gin joint, and the vibe is a cool lounge with vintage tables and seating. There was no stage, so we recorded the podcast on the floor, with the audience seated all around us. In this episode, we talk about ads that are so bad… they become cult classics. Like the commercial where a woman has fallen and can’t get up, the local jeweller who wears tights and a cape in his ads, and that commercial where Patrick gets life insurance. They are so bad, they’re good.
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This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walmart here, but there’s a Wumart in China.
You may like North Face apparel, but did you know there was a South Butt brand?
And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world.
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To kick off our 2024 season, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
Kleenex is leaving after nearly 100 years.
Skippy Peanut Butter has skipped the country after nearly 90 years.
And KFC actually held a funeral for their terrible-tasting French fries.
What’s happening up here?
Find out.
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Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store...
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Every once in a while, we drop an interesting show into our feed that we think you’ll like.
This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds.
The show’s title comes from the highest frequency that can be perceived within the human hearing range.
In this episode, host Dallas Taylor explores the world of advertising jingles.
They used to be an advertising staple, but these days, most have disappeared.
Except - for insurance company commercials - that are bucking the trend.
It’s an interesting sonic journey - and Under The Influence host Terry O'Reilly makes a special appearance.
Enjoy.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move.
Join us for some surprising answers.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.
By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.
But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.
And everyday life.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
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