Stay ConnectedUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him.
They are the true warriors who “burned the boats” so there was no turning back – and then made history.
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This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is.
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One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up.
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This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio.
And remember one thing – you have to be in bed by the time Bonanza comes on.
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In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.
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This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, not into them. It’s true. Hope you’ll join us. And pass the popcorn.
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In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable obstacles, and all of them changed our lives forever.
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The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable.
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This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
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Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
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