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Training Business ®

Want to know how to drive sales and get more training, facilitation and coaching clients? Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

Latest Episodes:

How do I make working from home work for me? Sep 03, 2020

Show notes

This summer, kitchen tables, bedroom desks, cafés, hotel lobbies and umpteen other places have become makeshift offices for independent trainers and coaches like you and me.

We are now mostly at home and our training clients are mostly at home. Offices have been closed and there has been a radical shift in how we train people.

What's it been like for you to run your training business from your home environment? For many of us, it has been difficult.

Today, I want to share some ideas on how you can make working from home work for you!

Check out the episode now!

How can Loom video messaging help my training business? Aug 27, 2020

Show notes

Video is exploding right now. In the absence of face-to-face communication people are looking to technology to come up with cool ways to allow us to connect with our customers with video messaging.

You can demonstrate your training products, follow-up with prospects, create testimonials, generate new leads creatively through video marketing and much more.

One such solution is the wildly-popular Loom.

Today, you’re going to learn 5 ways you can use the power of Loom in your training business

Check out today's episode now!

How do I hire a trainer to train my programs? Aug 20, 2020

Show notes

Recently, a trainer asked me whether I thought she was 'ready' to hire a trainer to train her training programs.

So I asked her some questions: Do you know your client’s needs? Does your client trust your judgement? She said yes to both questions. So I said: You are ready.

But the question is not whether you are ready. The question is whether the person you going to hire as a trainer is ready.

Because this person is going to represent your brand. S/he is going to deliver your training material on front of your clients. Do you think they are ready?

Today, I’m going to give you the advice I gave her, so you can hire a trainer good enough to train your programs to your clients.

Check out episode 101 now!

How do I run a training session on Zoom? Aug 13, 2020

Show notes

Have you noticed how Zoom has dominated training delivery this year?

We are in the middle of a 'Zoom Boom' with organisations adopting Zoom as the preferred platform for running training, coaching, mentoring: 1:1 sessions and group sessions.

I have run 4 group sessions already this week - all on Zoom. 19 sessions in total in August. That does not include dozens of coaching sessions.

How about you?

This 'Zoom Boom' is not going away any time soon. It could be the way that we are training for months or several years to come

Zoom can be fun but there are limitations to Zoom - let’s be honest. I’ve made mistakes and I have learned from taking part in some really good sessions

So today, I’m going to give you 7 tips on how to run a training session on Zoom.

Check out the episode now

How do I charge what my training is worth Aug 06, 2020

Show notes

Many trainers nowadays making the leap from employed to self-employed and a problem many have is this little voice in their head saying that I can’t charge this? It’s too much. They will never pay this.

If you are making the leap from the world of being an employee to being a self-employed trainer, there is defintley a mental shift involved.

You look at your pay-check and tell yourself that you are worth $250 dollars a day. But that’s a mistake when you could be charging $5000 or more a day.

Today’s guest is Murray Cowell with whom I have worked in a previous life. We have both worked as L&D Managers, hiring trainers to deliver training so we know the value of the training you sell to people like us.

It’s more than you think.

The good news is that there are so many things that trainers can charge for than just the training element and that’s what we are going to help you with today.

Check out the episode now

How do I use employee surveys to deliver the right training Jul 30, 2020

Show notes

Organisations invest thousands, hundreds of thousands, millions of dollars, pounds, euros annually on training interventions.

Time and time again I’ve seen organisations invest in the wrong things and for the wrong reasons.

Very often the people who commission training are not the people who understand the training or benefit from training.

We both know that Training often is incorrectly assumed to be the fix for a range of structural and behavioural problems.

As training providers, we want to be sure that what we are delivering is not just a product, but a solution.

What we should be doing more of is helping our clients to clarify what they really need help with right now.

We’re not talking about post - training evaluation. We’re focusing on the kinds of surveys we don’t do enough of - pre-training surveys.

Thankfully there are lots of tools which can help you to conduct employee surveys.

Today I’m going to outline how employee surveys can help your training business and your client, and how to do them!

Check out the episode now!

Announcing the new Training Business Facebook Group Jul 23, 2020

Show notes

Facebook has been around a long time and Facebook groups have been around long time so it’s high time that there was a TrainingBusiness Facebook group too.

We’ve just launched a small, intimate free, private Facebook Group for training business owners just like you.

Over the coming months, there will be a focus on building our FB community through competitions, challenges, announcements, training and 1:1 coaching. I’m quite excited about it and I want you to be excited too!

If you are interested in building your training business with the help of others just like you, apply to join today!

Check out the episode now!

How I set up my training business /w Olympic Gold Medal Winner Ben Hunt-Davis Jul 16, 2020

Show notes

Ben Hunt-Davis won an Olympic Gold Medal at the 2000 Sydney Olympics in rowing.

That victory inspired the publication of a book called #willitmaketheboatgofaster co-written with @harrietbeveridge

Naturally, Ben took the principles of leadership on-board (excuse the pun) and realised the market opportunity for developing a leadership brand WillItMakeTheBoatGoFaster

Today, you are going to learn from Ben about:

how he created a training company from scratch
how he hired people and grew the brand
how he and Tom attract quality clients

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I set 100 Day goals for my business w/ John Lee Dumas Jul 09, 2020

Show notes

We are half-way through year. 2020 is a leap year so that makes 366 days in total.

Today, July 9 is day 191 of Week 28. That means 51.91 % of year or 175 days remain.

Are you on track to achieve your revenue goals and business goals in the time left?

By the end of this year, you could have acnieved some amazing results.

To that end, John Lee Dumas, author of the Amazon Best Selling Freedom Journal is our guest today

Together with John, I’m going to give you a very simple timeline for setting meaningful goals for the next year half.. 10 day sprints, quarterly reviews and 100 day goals

This is episode 95 of the Training Business Podcast

#corporatetrainer #trainertalk #trainingbusiness #marketing #freelancetrainers

#trainers #coaching #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment #trainingprofessional

How do I use a case study to get new clients Jul 02, 2020

Show notes

When people engage with you as potential customers, what they're really looking for are results. What does your training business promised them? What can your training business deliver to them? If they pay money what return on investment do they get?

I have made the mistake of throwing up a website and hoping that people find the way to my door. I've put time and money into a nice design and a website with great functionality only to find that it doesn't really deliver anything.

So that's the first realisation. People are not interested in your website. They're not really interested even in your products or services are they?

What they're interested in is results. What they are asking is this: if I take this leap of faith in you and bring you in to my company and stand you up in front of my people, how do I know that you will deliver? Where is the proof?

It's that last question that's crucial to answer. The best proof that your training programs get results is proof that your training programs get results. What better proof than a case-study.

Today I'm going to give you 7 steps, step-by-step on how to put a case study together and get it on front of your prospects so that they reach out to you for a conversation.

Check out the podcast episode now!

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