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Training Business ®

Want to know how to drive sales and get more training, facilitation and coaching clients? Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

Latest Episodes:

How we sell Microsoft training w/ Sheryl Newman Jan 21, 2021

Show notes

Today’s interview is with Sheryl Newman, Principal and founder of Appetite for Business, a Microsoft 365 Consultancy and #Training business based in Aberdeen in Scotland.

Sheryl’s business has won training contracts for multinational vendors across multiple countries.

She won leader of the year in technology in Scotland in 2018 and Business of the Year Scotland for a business more than 3 years old.

And Sheryl has been a finalist for the Great British Entrepreneur of the Year Award.

But it’s the story of Sheryl and how she has built the business that’s really impressive.

Today:

How Sheryl spotted an opportunity in the training market

How she has built an award winning business in just 4 years

How she has tendered for and won training contracts

Check out the episode now

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I achieve work-life balance w/ Caroline Laycock Jan 14, 2021

Show notes

How do you achieve work-life balance?

Caroline Laycock is a trainer and productivity expert.

She works as an associate for several brands and manages her own direct clients

She has worked with clients such as Dyson, British Gas and Shell.

Caroline’s training helps busy people to lead productive lives.

As a Mum, Caroline has to juggle her training business with her kids schooling, and domestic life. Not easy.

So as a self-employed trainer or facilitator, how do you get things done whilst having a life?

That’s what today is all about. Running your training business and living a life.

We’re going to give you some key ideas to help you be both profitable and productive!

Check out the episode now! (Link in comments)

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I win business with a story? Jan 07, 2021

Show notes

In a world of digital distraction, your have to ‘stand-out’ from the ‘drown-out’ of information overwhelm.

As a business owner, you have to separate yourself from other people’s messages.

ironically, the solution to brilliant prospecting - to winning new training clients is not technological or anything modern.

It’s a human-skill as old as humanity itself.

The good news is that you already possess the skill to win new clients

It’s the art of story-telling.

Today I'm going to give you:

5 things great stories do
3 qualities stories must have
3 kinds of stories you need
3 steps to building a story

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How I built Verus Global w/Craig Ross Dec 31, 2020

Show notes

Today’s guest is Craig Ross, CEO of Verus Global in Colorado.

Craig leads Verus Global, an international training company more than 25 years in business.

You’re going to spend some time with Craig and me today as we share what has made Verus Global successful

You're also going to find out which lessons Craig has learned including:

How important it is to have intellectual property

How Verus has attracted Fortune 500 clients

How writing books has generated leads and revenue

Michael Bungay Stanier, CEO of Box of Crayons and Author of The Coaching Habit was kind enough to suggest I invite Craig to be my guest today.

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

What have we learned from 2020? Dec 24, 2020

Show notes

Hope you enjoyed Eps 118 with Luke Smith of Simply Converting last week.

We gave you key tips to understand and use Facebook ads to attract training clients.

Today, we’re bringing you the second last episode of the year.

This is the third year of the training business podcast.

In less than 10 days, it’s the start of another full year, maybe an unpredictable year.

Let’s look at what the key lessons from 2020 so you can make 2021 your most productive, happiest and fulfilling training business year ever? Ok?

This is episode 119 of the TB

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I use Facebook Ads w/ Luke Smith Dec 17, 2020

Show notes

Facebook is everywhere. You more than likely have a FB account.

Whether on desktop or mobile, Facebook has ads in your feed.

That’s how they make money from people like you and me.

What’s it like to be someone who creates those ads?

What kinds of ads work on Facebook?

What makes a good ad and how to you go about creating one that gets consultancy work to your door?

I’ve tried running them before myself - you can do that - OR you can hire an expert.

I work with an expert in Google Ads but I put my hand up when I tell you that I am not clued up on Facebook ads.

Luckily, I know a guy who does. His name is Luke Smith of Simplyconverting.com and Luke is my guest today.

In the next 35 mins, We’re going to give you the foundations of running FB ads for your business. .

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I work with a mentor w/ Kay Littlehales Dec 10, 2020

Show notes

I was thinking about some of the things we haven't covered so far here on the show.

What helped me in my business this year is having someone to talk to and also someone to copy or emulate

You know what a trainer is and you probably know what the coaches but what about mentoring?

What does a mentor do and why would you want one for your training business?

Well it turns out that having a mentor is going to help you move forward more quickly than you would imagine.

Today I'm speaking with Kay Littlehales in the UK who has been for training years but decided this year that she needed mentoring for her training business

Together, we’re going to give you ideas on what a mentor can do for your training and facilitation business, how to find one and how to work with them

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How we are scaling big w/Stephanie and Russell Watkins Dec 03, 2020

Show notes

Today’s story is different. Why? Many people I have on the show are running a small #training business. Some guests I have had run a multi-person training business I’m thinking of past guests including: JoEllen Grzyb of Impact Factory Grant Cardone of Cardone University Nick Smallman of Working Voices ..and many more But it’s wonderful to chat to two people who are in between Transitioning from a small team to a multi-person blended-learning business earning 10s of millions in revenue annually. My guests today are Russell Watkins and Stephanie Watkins of Sempai Steph and Russell are a couple in the UK who are taking their 3-person #LEANconsultancy brand, transforming it and scaling it into a multi-million pound #digital training business. We’re going to talk about: What their brand means Who needs what they do What they see as a massive market opportunity So if want to hear a great story of exactly why and how 2 people are scaling up their training #business - then you’re really going to enjoy this! Check out the episode now! (link in comments) #corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How military leadership helps my training /w Leslie Riley Nov 26, 2020

Show notes

Today, I get chatting with Leslie Riley, a former Captain in the @US army who flew helicopters

I was curious how Leslie's being a former officer and a graduate of Westpoint has helped her grow her #leadership training business.

Leslie’s brand is @LeadLikeAGirl and she specializes in delivering leadership through everyday experiences and stories

With Leslie’s career to date in the army, in the media as a TV producer and a Director Sales and Marketing, Leslie has more than a few stories to tell.

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How I built Train Ugly w/ Trevor Ragan Nov 19, 2020

Show notes

Today’s guest is Trevor Ragan of Train Ugly

One of my listeners asked me to have Trevor on the show and I can see why.

Trevor almost singlehandedly has built a brand around the topics of learning and growth mindset.

He was worked with clients such as Pepsi and Ferrari, Microsoft and the United Nations.

He has given talks in prisons and schools, delivered workshops and keynotes.

But how does he win clients and why does he have two brands in the marketplace?

We’re going to cover all these things and more.

Check out the episode now

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

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