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Training Business ®

Want to know how to drive sales and get more training, facilitation and coaching clients? Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

Latest Episodes:

How do I know what clients think of my training /w Andy Edwards Nov 12, 2020

Show notes

How often do you worry about evaluation sheets or happy sheets?

As a professional trainer you are usually asked to get your training delegates to fill them in.

It’s so easy to obsess about the things people say about us or workshops, right?

We all want 10/10 or 5 stars etc. But you don’t always get them do you?

You can so easily feel depressed when one or two people give you a negative score.

But what really matters is whether your training has helped people to achieve objectives.

So how can you find out what people really think of your training?

Today, Andy Edwards a highly-experienced trainer is going to share his ideas with you so you can focus on what really matters.

This is episode 114 of the TrainingBusiness podcast

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I write my first business book w/ Alison Jones Nov 05, 2020

Show notes

Have you written a book yet? Would you like to write one?

If you are thinking of writing a book, this is the episode for you.

Many well-known coaches, trainers and consultants have written a book and sometimes several books.

Whilst you may never make the top of the New York Times bestselling business book list, you may find that your book opens up new avenues and helps you to attract new clients.

Your business book can help you to formulate your training or coaching system and convince potential customers that you are the person that they need.

Today’s guest Alison Jones is founder of Practical Inspiration Publishing and Head Judge of the Business Book Awards in the UK.

Alison is going to walk you through the process of creating a book, getting it out there and generating leads for your business.

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I use my book to generate training clients w/ Tess Sharp and Keith Jones Oct 29, 2020

Show notes

It’s not very often that I have a husband and wife on the show at the same time - last time was with Jack and Patti Phillips of the RoI Institute back in eps 69: Measuring the return on training investment.

But today I have Tessa Sharp and Keith Jones, co-authors of Provoke - The Art of Transformative Facilitation - Creating Dynanmic Learning in the Corporate World

The material in a book is interesting, often transformative.

But the question is whether having one actually generates revenue.

Has writing Provoke lead to training business opportunities for Tess and Keith and it appears that it has.

What does their business do, who needs what they do and how has their book increased their sales. That’s some of what we’re going to cover in this next hour.

Check out the episode now

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I use Action Learning w/ Shannon Banks Oct 22, 2020

Show notes

I was recently online in a Zoom Room as part of a 4-person team putting together a design outline for a workshop for a corporate client.

The term action-learning was mentioned and I thought what is that term?

I have heard it before, but I don’t know where... and I don’t know what it means.

I need to have someone on the show who does. So we have!

Shannon Banks is VP & Director Scholarship and Grants World Institute of Action Learning which is based in Washington DC.

Shannon herself is based in the UK from where she runs her own training business Be Leadership.

And that’s something else we’re going to share with you this morning: how Shannon started her training business journey, how she’s growing it and where she’s taking it next.

This is episode 110 of the TB

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How we’re building a new training business /w Miranda Cain Oct 15, 2020

Show notes

Today’s guest, Miranda Cain reckons that 2020 has been the right year to start a training business - not on her own but with 7 fellow directors.

Miranda was Director of Operations and People for Blue Sky Performance in the UK until it was acquired by international BPO giant Capita PLC.

And that eventually was the catalyst for Miranda and her 7 colleagues to set up Elev-8. Great name!

Today we're sharing the story of how Miranda and the team started, what they are doing now to build the business and where they are going next!

Lots of inspiration and ideas for you!

This is episode 109 of the TB podcast

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I launch my online course /w Denice Whiteley Oct 09, 2020

Show notes

Denice Whiteley is back for part 3 of our series on helping you set up, market and launch your online course

Tons of people creating income from their subject matter expertise.

As a trainer, you have this knowledge. So why not put into a product?

If you are in the process of planning, designing or just about to #launch your course, Denice’s topic today is going to help.

Remember to check out the other 2 episodes.

Grab a pen and let’s go!

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How I started my communication business w/ Gina London Oct 01, 2020

Show notes

Today, guest is Gina London, former CNN Colorado Bureau Chief, Anchor and now communincation training consultancy owner.

Clients such as Salesforce, Heineken and Google entrust the development of her senior people to her.

Gina made the jump from working for others to running her own business and is now building out her team and bringing others into her business.

It's a great story and you’re going to come away with ideas and solid inspiration.

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I create a 1-page training proposal Sep 24, 2020

Show notes

I would rather get a 1-page training proposal in someone’s hands ASAP rather than take 3 hours to write one then send it via snail-mail.

With tools like GDrive, you can share a simple outline which they can see rather than wait several days for the post to arrive.

If you get a rough draft in someone's hands - literally the same hour or day - they can give your helpful advice and guidance on how to improve it.

That’s what happened this week and I won the training contract. So what could a 1-page training proposal look like?

Today, we’re going to cover this in 30 mins or less!

How do I market my online course /w Denice Whiteley Sep 17, 2020

Show notes

Did you get last week’s episode? My guest Denice Whiteley and I gave you a walk through of the technology and steps to help you set up your online course.

Today, Denice is back again for part 2. We're going to look at how you can market your online course.

This means developing your content calendar, lead-magnets, paid-ads, bonuses and so much more.

If you are wondering how to get your message about your course out there to the right people, that’s what today is all about!

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

How do I set up my online course /w Denice Whiteley Sep 10, 2020

Show notes

With most training programs being delivered online instead of face-to-face, there is a huge market for online courses, which means a huge market for online course creators like you

The part that most course creators fear is the tech.

What platform do I use? What is an LMS?

How do I host my videos?

How do I get paid? etc etc.

The technology side of things is a natural source of fear….

The good news there are people out there who can take the tech side of things off your plate.

This is what Denice Whiteley (our guest today) does for her clients.

Today, we’re going to take away any fear of tech and help you to set up your online course.

Check out the episode now!

#corporatetrainer #trainertalk #trainingbusiness #trainers #freelance #trainer #freelancetrainer #traininganddevelopment #learninganddevelopment

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