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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    TP205 - Making Digital Adoption Sticky Jan 06, 2021
    Show notes

    For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.


    Mentions from the Show:

    • Uncovering the connection between digital maturity and financial performance
    • The 4 Types of Digital Transformation
    • The Five Rules of Digital Strategy
    • Dr. Shawn Griffin on LinkedIn
    • URAC.org
    • URAC Digital Accreditation programs
    • URAC on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    TP204 - The 2020 Listener Choice Awards Dec 30, 2020
    Show notes

    In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.

    Best Cold Open:

    • TP202 - Peppermint Desserts


    Most Popular State (by Downloads):

    • California


    Best Use of the Term “Unprecedented”:

    • Whenever referring to our front-line healthcare workers (and the challenges they faced this year)


    The Oddest Place We Recorded an Episode:

    • HCIC@Home


    Most Downloaded Episode:

    • TP153 - User-Centric Taxonomy


    Best Episode (as voted on by our listeners):

    • TP157 - The Pursuit of Price Transparency in Healthcare
    • TP158 - User Centricity in HealthCare Design


    Best Episode Topic We Didn’t Record:

    • Intranets & Internal Communication Technology


    Weirdest OS in Which Our Podcast Was Played:

    • Windows Media Player

    Who Is Smarter?

    • Chris


    Best Guest Expert:

    • Rodney Reider on LinkedIn
    • TP174 – The Evolving Role of Leadership in Healthcare


    Best Fan of 2020:

    • Michael Krivich on LinkedIn


    Best Recommendation:

    • A garden shovel


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    TP203 - The 2020 Best-of the Touch Point Media Network Dec 23, 2020
    Show notes

    In our annual holiday smorgasbord episode, host Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, a impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin. Listen in and enjoy these multiple courses from the leading healthcare podcasting network, Touch Point Media.

    Mentions from the Show:

    • The Source from the ATA podcast: Jennifer Schneider, M.D., M. S. | President at Livongo Health
    • HealthCare Insight for Marketers podcast: Chris Pace of Banner Health on Removing Friction from the Customer Experience
    • How I Got Here podcast: Doug Ulman
    • The New Normal podcast: Public Health – a Conversation with Brian Castrucci, DrPH, MA, President and Chief Executive Officer of the deBeaumont Foundation
    • The Morning Fix by 510k Cafe podcast: Dell Medical School and its Role in the Texas Health Tech Ecosphere – A Talk with Dr. Clay Johnston, Inaugural Dean of Dell Medical School at UT Austin
    • Gear in Review podcast:
    • GIR51 – Virtual Interviews in the New COVID-19 Normal
    • GIR53 – Podcast Recording & Social Distancing: Rode SC6-L Mobile Interview Kit
    • Touch Point podcast award nomination form


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The TPS5 - Week of Dec 17, 2020 Dec 18, 2020
    Show notes

    Welcome to the TPS5 for the week of Dec 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: solving the 8-second rule for healthcare brands, how the pandemic has forced improvements to social media misinformation handling, breaking the glass ceiling in healthcare technology, Amazon’s telehealth business, and more.

    The week’s TPS5:

    • 8 Ideas for solving the "8 Second Rule"​ for healthcare brands
    • How COVID-19 forced social media to reckon with misinformation
    • Breaking the glass ceiling in healthcare technology is a slow, steady process
    • Inside Amazon's efforts to build a national telehealth business geared toward big employers
    • The Morning Fix podcast: Leveraging Military Experience to Disrupt the Med Tech Industry

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    TP202 - The Fauci Effect and Recruiting Physicians Amid the Pandemic Dec 16, 2020
    Show notes

    As the pandemic continues to stress the healthcare industry, the role of the healthcare professional is continually feeling the strain. And while applications for medical schools have seen a surge, the physician market has become more competitive. In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting.

    Mentions from the Show:

    • "The Fauci effect": Medical school applications up 18% since last year
    • 33 Charts
    • Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020
    • New Physician Compensation, Recruitment Take a Hit During Pandemic
    • Tammy Hager on LinkedIn
    • Tammy Hager on Twitter
    • Medical Marketing Services
    • touch point podcast 2020 award nominations


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The TPS5 - Week of Dec 11, 2020 Dec 11, 2020
    Show notes

    Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: helping to prepare US consumers for the vaccine, how the pandemic has shifted our digital transformation effort, the free-market approach to healthcare isn’t working, and more.

    The week’s TPS5:

    • COVID-19 vaccine: Are US consumers ready?
    • What the Pandemic Means for Health Care’s Digital Transformation
    • Improving Digital Patient Engagement During COVID-19: Geisinger’s Evolution
    • The Free-Market Approach to This Pandemic Isn't Working
    • HealthCare Insight for Marketers podcast - Chris Pace of Banner Health on Removing Friction from the Customer Experience

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    TP201 - Reschooling Our Thoughts On Online Medical Education Dec 09, 2020
    Show notes

    The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by Steven Haimowitz, CEO of HealthCourse and RealCME, who shares how he works with health systems and medical professionals by adopting digital technology and new learning styles to build new learning programs for physicians and patients.


    Mentions from the Show:

    • Teaching and Learning After COVID-19
    • The Transformational Effects of COVID-19 on Medical Education
    • A vision of the use of technology in medical education after the COVID-19 pandemic
    • Steven Haimowitz on LinkedIn
    • Steven Haimowitz on Twitter
    • Healthcourse.com
    • RealCME.com
    • Gather-Ed


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The TPS5 - Week of Dec 4, 2020 Dec 04, 2020
    Show notes

    Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.

    The week’s TPS5:

    • Put Doctors at the Center of Health Care Tech
    • Facebook’s Latest Attempt To Address Vaccine Misinformation—And Why It’s Not Enough
    • Payers, Providers Need Data to Talk Value-Based Care
    • Elevating the patient experience to fuel growth
    • HealthCare Insight for Marketers podcast - Guiding Marketers toward Growth: How Meghan Keaney Anderson Helps Hubspot Win Hearts and Minds

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    TP200 - We Had a Little Fun Along the Way (a Retrospective Look at our First 200 Episodes) Dec 02, 2020
    Show notes

    In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast. They reflect on the types of topics they’ve covered and even share a clip from their first conversation (in the first episode). After reflecting on the variety of guest experts on the show, they share a special montage of their most-featured guest, Ed Bennett, and the variety of expertise he has shared. We want to thank all of our listeners and sponsors for making the show as successful as it is (and we look forward to the next 200)!


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    TP199 - A Thanksgiving Double Helping Nov 25, 2020
    Show notes

    This Thanksgiving week special episode is designed to share a double helping of great content for the lengthy weekend. First up, hosts Chris Boyer and Reed Smith share a live podcast recording from #HCIC20 - where they welcome Ahava Liebtag from Aha Media and celebrated Reed’s and Ahava’s introduction to the 2020 Healthcare Internet Hall of Fame and all three discuss how they’ve seen change in the industry over the past decade. Then for the second round, they welcome Maren Jensen of Sanford Health and Chris Eastwood from Point Across Media, who share how they partnered together to tackle a large video project. A cornucopia of great information this week!

    Mentions from the Show:

    • Ahava Leibtag on LinkedIn
    • Ahava Leibtag on Twitter
    • Aha Media Group
    • Maren Jensen on LinkedIn
    • Maren Jensen on Twitter
    • Sanford Health
    • Chris Eastwood on LinkedIn
    • Point Across Media on Twitter
    • Point Across Media


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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