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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    TP215 - Getting Your Hands Out of the Cookie Jar Mar 17, 2021
    Show notes

    Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.

    Mentions from the Show:

    • How the cookie crumbled: Marketing in a cookie-less world
    • A 5-step path to cookieless digital marketing
    • Ahava Liebtag on LinkedIn
    • Ahava Liebtag on Twitter
    • AhaMediaGroup.com

    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Mar 12, 2021 Mar 12, 2021
    Show notes

    Welcome to the TPS5 for the week of Mar 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities.

    The week’s TPS5:

    • Digital health passports promise to simplify travel, but come with a lack of standards
    • Black churches have become indispensable in Covid-19 vaccination effort
    • Your Complete Guide to Healthcare Marketing Conferences in 2021
    • A Call-to-Action to Make Your Calls-to-Action Accessible
    • The Morning Fix podcast: Leading the Charge for Virtual, Real-Time Pain Management: Introducing Abbott NeuroSphere Virtual Clinic

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP214 - Adding Voice of Customer to Your Marketing Efforts Mar 10, 2021
    Show notes

    Healthcare marketers and communicators know the importance of finding the voice of the customer and amplifying it in their efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts, the hosts break down the differences between using customer voice for benchmarking and/or for continuous improvement. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.


    Mentions from the Show:

    • Word of Mouth Marketing in 2021: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales
    • What is voice of the customer (VoC)?
    • Michael Hoffman on LinkedIn
    • Michael Hoffman on Twitter
    • Gather Voices
    • Gather Voices on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Mar 4, 2021 Mar 05, 2021
    Show notes

    Welcome to the TPS5 for the week of Mar 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .

    The week’s TPS5:

    • Google to Stop Selling Ads Based on Your Specific Web Browsing
    • Amazon Care, Intermountain, Ascension launch hospital-at-home healthcare alliance
    • Machine Learning Shows Social Media Greatly Affects COVID-19 Beliefs
    • Healthcare Technology's Digital Dilemma
    • The Morning Fix podcast: Healthcare Marketers Outlook on 2021

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications Mar 03, 2021
    Show notes

    As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs - all of these activities show how marketing is strengthening and reinforcing communications. They are joined by Tim Stewart of Jarrard, who shares experiences and best-practices from working with health organizations across the country on vaccine communications.


    Mentions from the Show:

    • Marketing and communications: What’s the difference?
    • Healthcare communicators must promote vaccine for inoculation effort to work: study
    • AHA’s COVID-19 Vaccine Communications Toolkit
    • Lessons from the pandemic on adding personal touch to customer experience
    • Tim Stewart on LinkedIn
    • JarrardInc.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Feb 26, 2021 Feb 26, 2021
    Show notes

    Welcome to the TPS5 for the week of Feb 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities.

    The week’s TPS5:

    • Covid Vaccine Websites Violate Disability Laws, Create Inequity for the Blind
    • Telemedicine dominated 2020, but what happens when patients aren't stuck at home anymore?
    • From Frameworks To Flywheels
    • How CVS Health Is Addressing Black Maternal Health Disparities
    • Healthcare Insight for Marketers podcast: Victor Reiss on Creating Data-Driven Vaccine Communications at UNC Health

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP212 - Going After the Click: the State of Digital Advertising in 2021 Feb 24, 2021
    Show notes

    Digital advertising is a critical part of any healthcare marketer's toolkit, but how effective is it? In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. From the top advertising platforms, to how advertisers measure success, they explore how to best structure your digital advertising approach. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the trends he has seen over the last 20 years of advertising, and guidelines his organization has created to help guide health systems in their healthcare marketing efforts.

    Mentions from the Show:

    • Postclick’s The 2021 Digital Advertising Trends Report
    • Network Advertising Initiative
    • Anthony Matyjaszewski on LinkedIn
    • The Network Advertising Initiative on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Feb 19, 2021 Feb 19, 2021
    Show notes

    Welcome to the TPS5 for the week of Feb 19, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Meeting the challenge of AI in healthcare, Google opens its first Minnesota office, Facebook widens ban on vaccine misinformation and why healthcare workers are rejecting COVID-19 vaccines.

    The week’s TPS5:

    • Meeting the challenges of AI in health care
    • Google to establish Minnesota office as projects with Mayo Clinic expand and mature
    • Facebook Widens Ban On COVID-19 Vaccine Misinformation In Push To Boost Confidence
    • Here's why a surprising number of healthcare workers are rejecting COVID-19 vaccines despite having witnessed the immense suffering of the pandemic
    • Healthcare Insight for Marketers podcast: Content Marketing Pioneer Joe Pulizzi on Where the Puck Is Going

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP211 - A New Era of Engagement Feb 17, 2021
    Show notes

    In this episode, hosts Reed Smith and Chris Boyer discuss “engagement marketing” including defining the term, discussing important components that define this strategy from other marketing strategies, and they even share how the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”


    Mentions from the Show:

    • Wikipedia definition of Engagement Marketing
    • Defining Engagement Marketing - Marketo
    • Five Customer Engagement Trends That Will Continue In 2021
    • Stephen Moegling on LinkedIn
    • Stephen Moegling on Twitter
    • HaileySault.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Feb 12, 2021 Feb 12, 2021
    Show notes

    Welcome to the TPS5 for the week of Feb 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Selling wellness, why it’s hard to be a data-driven company, allowing disruption in healthcare and the importance of customer experience.

    The week’s TPS5:

    • Selling Wellness: Retailers Best Buy, Walmart, and Amazon Are Turning To Health For Growth
    • Why Is It So Hard to Become a Data-Driven Company?
    • It’s time to be more open-minded to newcomers moving into health, even from tech
    • Customer Experience: Why do we need it? How do we define it?
    • The Source podcast: Providing Innovative Telehealth Solutions: Intel and Cleveland Clinic Discuss Their Collaboration

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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