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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    The TPS5 - Week of Apr 23, 2021 Apr 23, 2021
    Show notes

    Welcome to the TPS5 for the week of Apr 23, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Microsofts makes a significant entry into healthcare tech, Fitbit seeks to close diversity gap, virtual health drives continuum of care from hospital to home, and Google makes another try at patient health records.

    The week’s TPS5:

    • Microsoft to Buy Nuance for $16 Billion to Focus on Health Care Tech
    • Fitbit looks to close diversity gap in research with new Health Equity Research Initiative
    • Virtual Health Tech Enables the Continuum of Health from Hospital to Home
    • Google has another go at patient health record software
    • HealthCare Insight for Marketers podcast: Julie Rose of CommonSpirit Health Shares Social Media Tips, Trends and Tools

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP220 - Finding Innovation in Your Health System Apr 21, 2021
    Show notes

    In this episode, hosts Chris Boyer and Reed Smith discuss various ways innovation is occurring in health systems across the country. From innovative found within the technology of the MarTech Stack, to innovative technology platform partnerships, they share new ways of thinking and solving the challenges in hospitals and health care systems. They are joined by Dr. Bonnie Clipper, healthcare innovator and host of Healthcare Soothsayers, who shares how innovation can come from all levels of the organization.

    Mentions from the Show:

    • Attract, Engage, Delight with a Marketing Technology Stack
    • Dr. Bonnie Clipper on LinkedIn
    • Dr. Bonnie Clipper on Twitter
    • Wambi.org
    • Healthcare Soothsayers podcast


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Apr 16, 2021 Apr 16, 2021
    Show notes

    Welcome to the TPS5 for the week of Apr 16, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Is “Femtech” the next big thing in healthcare, 5 healthcare marketing legal cases, how anti-vaccination proponents inspire pro-vaccine social media effort, and Uber, PayPal and Walgreens introduce a vaccine access fund.

    The week’s TPS5:

    • Is ‘Femtech’ the Next Big Thing in Health Care?
    • 5 healthcare marketing legal cases in the past 6 months
    • Anti-vaccination proponents inadvertently inspire pro-vaccination social media campaign
    • Uber, PayPal and Walgreens Introduce Vaccine Access Fund
    • Health Soothsayers podcast: Wendy Morgan, Founder & CEO, Shift

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP219 - The Multiple Business Models of a Health System Apr 14, 2021
    Show notes

    Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organizations can best leverage their physician networks to help support your organization.

    Mentions from the Show:

    • What Is a Business Model? | The Different Types of Business Models Explained
    • Explain the Business to Consumer Model
    • B2B…is What Exactly? Understanding B2B Companies
    • What Is A B2B2C Business Model? B2B2C Business Model In A Nutshell
    • Health Care Marketing B2B: 6 Keys to Increase Your Market Share
    • Greg Mathews on LinkedIn
    • Greg Mathews on Twitter
    • HealthQuant.health


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Apr 9, 2021 Apr 09, 2021
    Show notes

    Welcome to the TPS5 for the week of Apr 9, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Understanding happy patients, pandemic aid isn’t reaching most hospitals, how payers are helping with vaccine hesitancy and the burgeoning home health industry.

    The week’s TPS5:

    • Understanding Unhappy Patients Makes Hospitals Better for Everyone
    • AHA head: Pandemic aid isn't enriching most hospitals; they are struggling
    • How Payers Are Involved in Boosting COVID-19 Vaccine Confidence
    • ‘Here to stay’: How the pandemic helped build a burgeoning home testing industry
    • Health Soothsayers podcast: Curt Roberts, CEO & Market Executive, Cornerstone Hospitals of Austin

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP218 - This is Not Your Parent’s SEO - an Update for 2021 Apr 07, 2021
    Show notes

    In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021, including an overview of Google’s Core Web Vitals (and how it centers on user experience), the ongoing experimentation of the Knowledge Graph and even top tips for digital marketers in health care systems to keep in mind. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.

    Mentions from the Show:

    • 2021 Google Algorithm Update: Double Down On Website User Experience
    • Tracking Google Knowledge Graph Algorithm Updates & Volatility
    • 19 SEO Tips Straight From the Mouths of HubSpot's SEO Team
    • Daisy-ree Quaker on LinkedIn
    • Daisy-ree Quaker on Twitter
    • HireDaisy.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Apr 2, 2021 Apr 02, 2021
    Show notes

    Welcome to the TPS5 for the week of Apr 2, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Has Facebook gone too far, Walmart Health’s CEO is leaving, patients getting weary of automated outreach and four health tech trends to watch.

    The week’s TPS5:

    • Facebook Built the Perfect Platform for Covid Vaccine Conspiracies
    • Walmart's chief medical officer announces plans to leave role
    • Research Warns Against Too Many Automated Patient Outreach Messages
    • 4 Healthcare Technology Trends Expected to Boom During COVID-19
    • Health Soothsayers podcast: Sebastien Gaddini, Co-Founder, Smardii

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP217 - Meeting the New Digital Consumer’s Expectations Mar 31, 2021
    Show notes

    As the new digital health consumer continues to familiarize and trust digital health solutions, health systems need to focus on those fundamental digital solutions to improve their overall experience. In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandermic normal.


    Mentions from the Show:

    • A Great Digital Healthcare Customer Experience Is Critical for Health Organizations to Meet and Exceed User Expectations
    • Reverse SEO? Hospitals caught hiding price details from Google Search
    • 'Open Notes' Rule Delayed Until April
    • Chris Gervais on LinkedIn
    • Chris Gervais on Twitter
    • Kyruus.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Mar 26, 2021 Mar 26, 2021
    Show notes

    Welcome to the TPS5 for the week of Mar 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: How TikTok is changing healthcare marketing, hospitals actively hiding pricing data, shared decision making to address hesitancy and CVS’s new mental health initiative.

    The week’s TPS5:

    • How TikTok is changing healthcare marketing
    • Hospitals Hide Pricing Data From Search Results
    • Experts propose shared decision making to decrease COVID-19 vaccine hesitancy
    • CVS launches new mental health initiative
    • The Source Podcast from the American Telemedicine Association: An Interview with Mauricio Sirvent, EVP of Care Delivery – Neurology & Psychiatry at SOC Telemed

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP216 - Rebounding in a Sustainable and Equitable Way Mar 24, 2021
    Show notes

    Over the last year, the healthcare industry has endured through a lot of challenges and has been forced to address them head on. In this episode, hosts Chris Boyer and Reed Smith discuss the top industry issues of 2021 and share how the lessons we learned are transforming our industry in new ways. They also discuss how with some new solutions, health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins us to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.”


    Mentions from the Show:

    • Top health industry issues of 2021: Will a shocked system emerge stronger?
    • Digital health literacy as a social determinant of health
    • Sam Lippolis on LinkedIn
    • Sam Lippolis on Twitter
    • SamLippolis.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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