touch point podcast

Latest Episodes:

TP234 - The Solution to SEO Pollution is Dilution Jul 28, 2021

Show notes

Health digital marketers are often asked to remove or suppress incorrect or negative information online. However, this is often easier said than done. In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing and share tips on how organizations can engage in “suppression” tactics to improve their SEO standing.

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TP233 - Can Big Tech Companies Fix the Misinformation Pandemic? Jul 21, 2021

Show notes

This past week, there has been significant focus on medical misinformation on social media - but is this a new topic? In today’s episode, hosts Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attempting to leverage their trust in creating authoritative content. They are joined by Dr. Bryan Vartabedian who shares his perspectives on the challenges with social media misinformation and the roles physicians can play.

Mentions from the Show:

Surgeon General Urges Social Media Platforms to Confront COVID Misinformation ‘Wildfire’
Just 12 People Are Behind Most Vaccine Hoaxes On Social Media, Research Shows
Facebook Blog Post - Moving Past the Finger Pointing
YouTube Blog Post - Introducing new ways to help you find answers to your health questions
Twitter Blog Post - Updates to our work on COVID-19 vaccine misinformation
Dr. Bryan Vartabedian on LinkedIn
Dr. Bryan Vartabedian on Twitter
33charts.com

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TP232 - More Learning from Machine Learning and Artificial Intelligence Jul 14, 2021

Show notes

As healthcare marketers think about the evolution of tactics used to reach our customers, machine learning and artificial intelligence continue to be a prominent part of the toolkit. In this episode, hosts Reed Smith and Chris Boyer discuss what’s ahead for AI and Machine Learning in healthcare, how these tools can not only be used in clinical settings but also to support marketing, and they are joined by Abhi Sharma of Loyal Health who share how he is seeing AI and ML being used by health systems and some ways they can improve the overall patient experience.

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TP231 - ICYMI: Omnichannel Marketing and the Engaged Consumer Jul 07, 2021

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In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.

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TP230 - Getting Personal about Personalization Jun 30, 2021

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While critically important to developing user-centered digital solutions and enhancing patient experience, the concept of “personalization” is still difficult to conceptualize, let alone execute within health systems. In this episode, hosts Chris Boyer and Reed Smith discuss the future of healthcare personalization - both for clinical care solutions as well as digital marketing. They are joined by John Berndt, CEO of TBG, who shares his perspective on how best to personalize experiences for the modern healthcare consumer and the tools and strategies every health system should adopt as they build their personalization practice.

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TP229 - Do You Really Need an Intranet? Jun 23, 2021

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One of the most pressing topics in hospitals and health systems today is finding ways to keep employees engaged and informed. In this episode, hosts Reed Smith and Chris Boyer share the history of the intranet, how it’s evolved over time (only to become much more challenging), and how the new distributed WFH workforce is dramatically changing the way health systems need to evolve internal communications digital strategies to better engage with their employees. They are joined by Bobby Isaacson from SocialChorus who shares how he works with health systems to leverage technology to better connect with their workforce.

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The TPS5 - Week of June 18, 2021 Jun 18, 2021

Show notes

Welcome to the TPS5 for the week of June 18, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: What makes innovating in health tech so tricky, what if doctors were always watching and never there, the threat of ransomware still looms large the the demise of browser cookies is an opportunity for digital marketing.

The week’s TPS5:

What makes innovating in health tech so tricky?
What If Doctors Are Always Watching, but Never There?
The Threat of Ransomware Still Looms Large Over Healthcare
The demise of browser cookies could create a Golden Age of digital marketing
Digital Health Unfiltered - the newest podcast from Touch Point Media: Who pays for RPM?

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TP228 - UX, PX and EX - User Experience Design for Healthcare Jun 16, 2021

Show notes

As more health systems begin formalizing user experience design efforts in their organizations, it’s important to consider the various ways and approaches they can take to solve their customers’ needs. In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve patient experience (hint: it’s not by building an app), and then are joined by Steve Koch, co-founder of Cast & Hue who shares how healthcare organizations should begin thinking about user experience, patient experience and employee experience as a contiguous effort.

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The TPS5 - Week of June 11, 2021 Jun 11, 2021

Show notes

Welcome to the TPS5 for the week of June 11, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Five ways health systems can respond to US consumers, Apple’s new features allow you to share data with doctors, why NPS shouldn’t measure customer experience and how to propel telehealth quality.

The week’s TPS5:

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TP227 - Live from HPRMS: Digital Marketing in the New Normal Jun 09, 2021

Show notes

Over the past year, healthcare marketers and communicators have had to transform to meet the times. As we start to pivot our efforts to address the new normal, we have to contend with not only the changes in the modern healthcare consumer, but also the challenge of embracing new digital strategies and tools into current marketing strategies. Hosts Chris Boyer and Reed Smith share how leading organizations across the country view digital and the role it plays in 2021, discuss some of the top things that keep hospital digital marketers awake and night and learn how health systems are shifting their focus to address the challenges today.

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