touch point podcast

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The TPS5 - Week of June 4, 2021 Jun 04, 2021

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Welcome to the TPS5 for the week of June 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: How evolving medical knowledge can cause concern with patients, the international future of health, effective online competitive research and why JP Morgan Chase is returning to healthcare.

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TP226 - The 3 S’s of Your Content Strategy: SEO, Structure and Schema Jun 02, 2021

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Developing a content marketing strategy for a hospital and health system should involve more than developing a narrative, tone and voice and alignment with the customer journey - it also should take into account how the content aligns with your marketing technology, to ensure it delivers business results. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.

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TP225 - Rethinking our Marketing Strategy May 26, 2021

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As health systems begin to rethink their marketing strategies, it might also be a good time to start rethinking which elements are needed in that strategy. In this episode, hosts Reed Smith and Chris Boyer share the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Jackie Martin, digital marketing strategist, who shares her perspective on the best way healthcare marketers should build their strategies.

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The TPS5 - Week of May 21, 2021 May 21, 2021

Show notes

Welcome to the TPS5 for the week of May 21, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: How hospitals need to pivot to address the threat of Amazon Care and Walmart’s MeMD, why it’s time to prioritize preventative health, how entrepreneurs can fix health better than Haven and why we should banish the word “patient” from our lexicon.

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TP224 - The Pivot Into the New Normal May 19, 2021

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As health organizations start planning for the return to some form of normalcy, post-pandemic, it’s important to stop and consider what the new normal could look like. In this episode, hosts Reed Smith and Chris Boyer discuss a survey reporting on US consumer sentiment, discuss how hospitals can succeed as care evolves to digital and even ruminate about the end of the waiting room. They are joined by the hosts of the The Morning Fix by 510k Cafe podcast, Amy Shephed and Julie Dye, who share how medical technology companies are also shifting to address this new marketplace

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The TPS5 - Week of May 14, 2021 May 14, 2021

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Welcome to the TPS5 for the week of May 13, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: How regulating hospital prices can impact care, anti-vaccine advocates make a business out of misinformation, nursing execs on the importance of digital health tools, and the vaccine emoji gets a new look.

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TP223 - ICYMI: Retail Healthcare vs. Healthcare Consumerism May 12, 2021

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There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country

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TP222 - Contextualizing Content to Make Your Marketing Work May 05, 2021

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In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health systems to leverage content as part of their business strategies.

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The TPS5 - Week of Apr 30, 2021 Apr 30, 2021

Show notes

Welcome to the TPS5 for the week of Apr 30, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Patient navigators go mainstream, how the pandemic is changing the future of healthcare work, Facebook targeting vulnerable communities with vaccine messaging and women over 50 spearheading vaccine rollouts.

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TP221 - Staffing the Marketing Department for The New Normal Apr 28, 2021

Show notes

As healthcare organizations begin to embrace the “new normal” in the post-pandemic world, marketing leadership is faced with managing a number of changing realities. Not only has consumer expectations changed, and the marketing landscape significantly changed, the roles and responsibilities within a marketing department have also evolved to meet the current state. In this episode, hosts Chris Boyer and Reed Smith discuss the changing role of marketing and those important roles that need to be filled within the marketing department. Friend of the show, fellow podcaster and educator Bobby Rettew joins to share ways healthcare organizations can partner with local universities to ensure they are developing the right skill sets in students today to ensure they can effectively become the future employee of tomorrow.

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