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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    TP210 - Build vs. Buy - What’s the Right Approach for Healthcare? Feb 10, 2021
    Show notes

    In this episode, hosts Reed Smith and Chris Boyer talk about the biggest question most healthcare technologists face when considering digital solutions for their health systems - should we build it ourselves or should we buy it from a technology vendor? They walk through the framework that most organizations should follow to make that decision, and share risks of either approach. They then discuss how the world of health technology and consumer electronics are intersecting, and Bob Odell, President & COO at Cardiac Insight, Inc. who shares his perspective and how his organization partners with health systems to better engage with today’s patient.

    Mentions from the Show:

    • Build vs. Buy: Developing The Big Picture Approach
    • Should You Buy Or Build Software? The Answer Is Both
    • IoT and Healthcare Technologies Converge for Better Patient Care
    • Bob Odell on LinkedIn
    • Cardiac Insight on Twitter
    • CardiacInsightInc.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Feb 5, 2021 Feb 05, 2021
    Show notes

    Welcome to the TPS5 for the week of Feb 5, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: Pondering the future marketing of telehealth, content marketing vs. copywriting, improving patient experience, and COVID-19 consumer insights for 2021.

    The week’s TPS5:

    • Marketers ponder telehealth’s post-pandemic future
    • Content Marketing vs. Copywriting: What Are the Major Differences?
    • 5 Key Drivers That Will Improve Your Patient Experience: Best practices from healthcare execs
    • COVID-19 Consumer Healthcare Insights: What 2021 may hold
    • The Morning Fix Podcast: Leading a Women’s Health Company to an $80 Million Exit

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP209 - The Martech Stack of the Future: All Three Letter Acronyms? Feb 03, 2021
    Show notes

    In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new marketing technology stack.

    Mentions from the Show:

    • 35 digital marketing acronyms to know and understand
    • The evolution of the marketing technologist: How martech roles have changed during the last 5 years
    • What's the Difference Between a CRM and a CDP? And Why You Should Care
    • Tom Hileman on LinkedIn
    • The Hileman Group on Twitter
    • The Hileman Group


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Jan 29, 2021 Jan 29, 2021
    Show notes

    Welcome to the TPS5 for the week of Jan 29, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redesigns, how intelligent efficiency to improve patient care.

    The week’s TPS5:

    • AI could make health care fairer—by helping us believe what patients say
    • Let's get immunized: how should brands help dish out the Covid-19 vaccine?
    • These Recharge Rooms Are Helping Health Care Workers Cope
    • How a New Collaboration Is Using “Intelligent Efficiency” to Improve Healthcare
    • Healthcare Insight for Marketers Podcast: Ascension’s Nick Ragone on His Passion for Storytelling, Chess and Mission with a Capital M

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP208 - When One Digital Front Door Closes, Another Opens Jan 27, 2021
    Show notes

    In this episode, hosts Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. The new digital healthcare consumer’s expectations have changed - how can healthcare organizations respond? They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to reshift their thinking about the digital front door strategies.


    Mentions from the Show:

    • The Digital Front Door: The Gateway to Empathetic Patient Navigation
    • How to effectively digitize the patient journey—Insights from HCA Healthcare and Podium
    • How COVID-19 Has Accelerated Digital Transformation in Healthcare
    • Jordan Pisarcik on LinkedIn
    • Jordan Pisarcik on Twitter
    • DocASAP.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Jan 22, 2021 Jan 22, 2021
    Show notes

    Welcome to the TPS5 for the week of Jan 22, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.

    The week’s TPS5:

    • CMS launches Acute Hospital Care at Home program to help with COVID-19 surge
    • 3 Reasons Why Brand Storytelling Is The Future Of Marketing
    • Nationwide survey finds physician satisfaction with telehealth
    • CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
    • Healthcare Insight for Marketers Podcast: HCA’s Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty Jan 20, 2021
    Show notes

    In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.


    Mentions from the Show:

    • How COVID-19 Reshaped Healthcare Consumerism & 4 Key Trends to Know for 2021
    • How To Be A Thought Leader In The Digital Age
    • David Shifrin on LinkedIn
    • David Shifrin on Twitter
    • JarradInc.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Jan 15, 2021 Jan 15, 2021
    Show notes

    Welcome to the TPS5 for the week of Jan 15, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: the newest health tech announcements from CES 2021, Rock Health’s market insights report, a push for digital vaccination credentials, Google acquires FitBit and more!

    The week’s TPS5:

    • The most important health tech of CES 2021
    • 2020 Market Insights Report: Chasing a new equilibrium
    • Microsoft, Oracle and Salesforce join a push for digital vaccination credentials.
    • Google finalizes $2.1B Fitbit acquisition: 5 details

    The Morning Fix Podcast: From Serendipity to Purposefulness: How Nishi Viswanathan and the UT Dell Med Texas Health Catalyst are Impacting Population Health and Patient Care

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP206 - A Conversation About Conversational Marketing Jan 13, 2021
    Show notes

    As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.

    Mentions from the Show:

    • What is Conversational Marketing?
    • The Beginner's Guide to Conversational Marketing
    • 10 of the Most Innovative Chatbots on the Web
    • Brian Gresh on LinkedIn
    • Brian Gresh on Twitter
    • LoyalHealth.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Jan 7, 2021 Jan 08, 2021
    Show notes

    Welcome to the TPS5 for the week of Jan 7, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: the red flags behind the fall of Haven, hospital price transparency, vaccine distribution’s information mess and Amazon’s foray into Health Tech.

    The week’s TPS5:

    • There were plenty of red flags that spelled the demise of Amazon, JPMorgan healthcare venture, experts say
    • Hospital Prices Just Got a Lot More Transparent. What Does This Mean for You?
    • Vaccine distribution's information mess
    • Amazon to reportedly expand health tech business with Alexa sleep tracker
    • Healthcare Insight for Marketers podcast: Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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