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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    The TPS5 - Week of Nov 20, 2020 Nov 20, 2020
    Show notes

    Welcome to the TPS5 for the week of Nov 20. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: communicating about vaccine hesitancy, clinicians unable to access telehealth from EHRs, senior care residences of the future, and why contact-tracing apps haven’t been adopted in the US.

    The week’s TPS5:

    • Messaging the COVID-19 vaccine: No shot is an antidote to community concerns
    • Most clinicians can't access telehealth directly from EHRs
    • What Will Senior Care Residences of the Future Look Like?
    • Why Contact-Tracing Apps Haven’t Slowed Covid-19 in the US

    DataPoint podcast - Online Patient Communities Grow Up

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP198 - Digital Population Health and the New Care Continuum Nov 18, 2020
    Show notes

    As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care.. In this episode, hosts Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts. They are joined by Chris McReynolds, CEO of Well Source, who shares his perspective on how health systems can leverage digital to educate and motivate people to engage in healthier behavior.

    Mentions from the Show:

    • How COVID-19 is changing hospitals' population health strategies
    • The Essential Role of Population Health During and Beyond COVID-19
    • Keep patients in focus with a digital population health solution — 4 technology pillars and 3 steps for success
    • Wellsource.com
    • Chris McReynolds on LinkedIn
    • WellSource on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Nov 13, 2020 Nov 13, 2020
    Show notes

    Welcome to the TPS5 for the week of Nov 13. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital.

    The week’s TPS5:

    • When Should Health Systems Invest in New Tech?
    • The US Government Will Pay Doctors to Use These AI Algorithms
    • Amazon Alexa Care Hub update will make it easier to help aging family members
    • Former Cleveland Clinic CIO on retail competition: Hospitals must make digital changes or 'become relic of the past'
    • The Exam Room podcast - VRx – How Virtual Therapeutics Will Revolutionize Medicine

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP197 - Using Digital to Support Physician Outreach Nov 11, 2020
    Show notes

    Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison.


    Mentions from the Show:

    • 8 imperatives for physician outreach during Covid-19—and beyond
    • Survey: How COVID-19 is Shifting Priorities for Healthcare Marketers
    • Jairus Physician Micro-Marketing
    • Scott Alexander on LinkedIn


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Nov 6, 2020 Nov 06, 2020
    Show notes

    Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: five forces that will reshape the future of healthcare, young people designing digital health innovations, healthcare intranet design trends, and more.

    The week’s TPS5:

    • Five Forces That Will Reshape the Future of Healthcare
    • Young people and digital health interventions: working together to design better
    • Digital Health: How Technology Is Creating A Vision For The Future
    • Healthcare Intranet Design Trends for the 2020s
    • The Morning Fix podcast - Direct to Patient (DTP) Marketing and Other Ways the Medtech World is Changing

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP196 - The Increasing Role of Technology in Patient Experience Nov 04, 2020
    Show notes

    In today’s episode, hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer (Generation N?) is shifting the way health systems should respond with their digital strategies. They are joined by Jacob Jeppson of KLAS Research who shares the latest research his organization has conducted to identify their top technology concerns and opportunities..


    Mentions from the Show:

    • How COVID-19 has pushed companies over the technology tipping point—and transformed business forever
    • Modernization is the key to improve patient engagement
    • Meet Generation-N: The Pandemic-Influenced, Connected Customers Driving The New Digital Imperative
    • klasresearch.com
    • Healthcare Executives’ COVID-19 Experience
    • Jacob Jeppson on LinkedIn


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Oct 30, 2020 Oct 30, 2020
    Show notes

    Welcome to the TPS5 for the week of Oct 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: the state of mergers & acquisitions in healthcare (in light of the Intermountain/Sanford proposed merger), ransomware hits dozens of US hospitals, 10 big ideas in healthcare marketing, Apple creating its own search engine, and more.

    The week’s TPS5:

    • Intermountain Healthcare to merge with Sanford Health in 2021
    • Ransomware Hits Dozens of Hospitals in an Unprecedented Wave
    • 10 big ideas in healthcare marketing
    • Apple Might Make Its Own Search Engine in Wake of Department of Justice's Google Lawsuit
    • The Source podcast from the American Telemedicine Association - Dr. Jim Mault | CEO and Chairman at BioIntelliSense

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP195 - Leveraging Community Outreach During a Pandemic Oct 28, 2020
    Show notes

    Many hospitals and health systems have analyzed their community outreach efforts during this year’s health crisis. In this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an important part of community outreach.


    Mentions from the Show:

    • Exploring Community Outreach: Programs and Strategies by Grace College
    • Health Communication and Health Information Technology Overview
    • Principles For Equitable Public Outreach & Engagement During Covid-19 and Beyond
    • LeagueSide.com
    • Evan Brandoff on LinkedIn
    • Evan Brandoff on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of Oct 23, 2020 Oct 23, 2020
    Show notes

    Welcome to the TPS5 for the week of Oct 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: what digital health entrepreneurs can do to combat disparities, 5 beliefs blocking digital transformation, health digital missteps during COVID and 11 big ideas in healthcare innovation.

    The week’s TPS5:

    • What Digital Health Entrepreneurs And Investors Can Do To Combat Disparities In Health
    • 5 Core Beliefs Blocking Digital Transformation In Health Systems
    • How Did Healthcare Make Digital Missteps During COVID — And What Do Organizations Need to Do Now?
    • 11 big ideas in healthcare innovation
    • HealthCare Insight for Marketers podcast: Rose Glenn on How to Have a Remarkable, Highly Rewarding Career in Healthcare

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP194 - Normalizing Virtual Health in the New Normal Oct 21, 2020
    Show notes

    With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine is becoming a permanent part of the care journey for hospitals, health systems, FQHC’s and physician practices. In this episode, hosts Reed Smith and Chris Boyer discuss the current state of telehealth, how to establish a telemedicine program based on value, and imagine how hybrid models of the future can include virtual and in-person models. They are joined by Ann Mond Johnson. CEO of the American Telemedicine Association (ATA) and host of The Source podcast, who shares her perspective on the state of virtual health for our industry.


    Mentions from the Show:

    • CMS will reimburse for 11 new telehealth services during the public health emergency
    • Establishing A Value-Based ‘New Normal’ For Telehealth
    • How the virtual health landscape will shift in a post-COVID world
    • Hybrid Telehealth: Telehealth and In-Person Healthcare
    • American Telemedicine Association
    • The Source podcast
    • Ann Mond Johnson on Twitter
    • Ann Mond Johnson on LinkedIn
    • Paul Griffiths on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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