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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Boycott? What Boycott? Dec 18, 2020
    Show notes

    It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a popular Wordpress plugin has a massive security hole, and one brand that boycotted Facebook ads is back.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.



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    Doofus. Dec 17, 2020
    Show notes

    Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And LinkedIn reports a bug that may have big consequences for your brand’s reputation.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.



    Privacy & Opt-Out: https://redcircle.com/privacy
    Huge Changes Coming to Facebook Ads Dec 16, 2020
    Show notes

    Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. Today, we breakdown the details as digital marketers around the world struggle to make sense of what’s to come.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Please Click The X Clearly Visible In This Box: 🔲 Dec 15, 2020
    Show notes

    TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You can no longer delete interests from ad campaigns.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    SPOILER: It’s Yellow and Grey, folks. Dec 14, 2020
    Show notes

    The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform — and it’s free… and what are the copywriters at Pantone smoking and how do I get some?


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Why Can’t Twitter Keep Things Alive? Dec 11, 2020
    Show notes

    T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram account to its competitors? Twitter is shutting things down left, right, and centre… and LinkedIn has good news for those who administer their company’s pages.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Melinda Really Wants You to Click That Link Dec 10, 2020
    Show notes

    Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mistake your intern makes… and the terrifying email scam currently targeting marketing agencies.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Shots Fired. Dec 09, 2020
    Show notes

    The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad word rocketed a post straight to the top of Reddit this year.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.



    Privacy & Opt-Out: https://redcircle.com/privacy
    Will This Podcasst Titel Rank Highr? Dec 08, 2020
    Show notes

    Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular web site plugin exposed a half million web sites to danger. And ho is exactly is Richard Socher and why does he want to compete with Google?


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.



    Privacy & Opt-Out: https://redcircle.com/privacy
    Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ Dec 07, 2020
    Show notes

    Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now send that data to pretty much any of your existing tools… and the deadline for TikTok has passed. What next for the popular but beleaguered platform?


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Source links and full transcripts: TodayInDigital.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.


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