Today in Digital Marketing

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Is It Possible? Facebook Ads Do Nothing?! Jan 14, 2021

Show notes

Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective targeting and user privacy. And how much money would Donald Trump make on Twitter if he were a social media influencer?

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.

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Special: How Will Apple’s IDFA Changes Affect Digital Marketing Jan 13, 2021

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Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Forget 1st and 3rd Party Data. Meet SECOND-Party Data. Jan 12, 2021

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In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label your location a COVID-risk. Agorapulse is about to raise its prices. The former head of Facebook ads has a new job. And how one small Internet provider’s oddball reaction to American politics may be messing up your social advertising reach.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
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Why You’re Missing Comments on Your Ad Campaigns: Our Investigation into Third Party Platforms Jan 12, 2021

Show notes

It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into why most third-party social media tools can’t see these comments, and why most aren’t telling you.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Twitter: twitter.com/todmaffin
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When Your Brand Must Pick a Side Jan 08, 2021

Show notes

What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And WhatsApp is NOT doing what everyone says it’s doing.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
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Social Influencer Campaigns Under Fire Jan 07, 2021

Show notes

Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the fallout from yesterday’s chaos in America.

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Leave a voicemail at TodayInDigital.com/voicemail
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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Facebook Removes the Like Button. (Wait, What?!) Jan 06, 2021

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Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never guess which one it was (sorry, I’m a little undercaffeinated today)… and the first salvos fired in the newest battle between privacy advocates and digital advertisers, this time: It’s the Podcast industry under fire.

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Transcripts: See each episode at TodayInDigital.com
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Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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Hi Again. Maybe You Haven’t Received My Email? Jan 05, 2021

Show notes

It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok musical do? And if Shopify is in second place for the biggest e-commerce platform with only 3% market share, who’s number 1? And how do they have 40% share?

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Leave a voicemail at TodayInDigital.com/voicemail
Transcripts: See each episode at TodayInDigital.com
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Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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Welcome to 2021. May All Your CPMs be Below Benchmark. Jan 04, 2021

Show notes

Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s largest e-commerce companies missing? And three myths about getting into YouTube’s trending section — busted!

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Source links and full transcripts: TodayInDigital.com
Advertising: RedCircle.com/brands and TodayInDigital.com/ads
Classified Ads: TodayInDigital.com/classifieds
Leave a voicemail at TodayInDigital.com/voicemail
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.

Privacy & Opt-Out: https://redcircle.com/privacy

2021 — We Are SO READY For You Dec 23, 2020

Show notes

Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing platforms is set to go public. And if you felt like an underachiever in 2020, wait until you hear about Ryan Kaji. You’re gonna hate your life even more.

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Leave a voicemail at TodayInDigital.com/voicemail
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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