Today in Digital Marketing

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“Say Hello to My Little Friend!” Jan 28, 2021

Show notes

We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram hashtag contest one brand is running.

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Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.

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All The Cool Kids Want Stories Jan 27, 2021

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It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google emailing people asking them to verify sites that they have no connection to?

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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“Enhance!” Jan 26, 2021

Show notes

Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, and why you should ignore studies about the best time to post on social media.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

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Tod’s agency: engageQ.com
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Twitch: twitch.tv/todmaffin (game livestreaming)

Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.

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What’s the Big Deal About “Internet”? Jan 25, 2021

Show notes

Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn gets granular, and two-and-a-half-weeks and counting: The big Facebook reporting bug is STILL not fixed.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Reasons Your Brand Should Stop Blogging Jan 22, 2021

Show notes

Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if Google makes good on its threat to straight-up leave the country. Buffer’s mobile app gets some nice upgrades. And TikTok video production for digital marketers who’ve never made a TikTok video before.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Organic Content Marketing on… Spotify?! Jan 21, 2021

Show notes

Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face.

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Sources and Transcripts: bit.ly/tidm
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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Stories, Fleets, Shorts, Clips… Can’t We All Just Get Along?! Jan 20, 2021

Show notes

Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the Grateful Dead became the start of a revolution in audio storytelling and digital marketing.

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Sources and Transcripts: bit.ly/tidm
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
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Tod’s agency: engageQ.com
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Why Do 87% of Ad Accounts Have Fraudulent Clicks? Jan 19, 2021

Show notes

Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, YouTube’s answer to TikTok videos… TikTok’s answer to Q&A videos…. And this tiny change to Google Sheets may be the reason your office’s data nerd is smiling a lot today.

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Sources and Transcripts: bit.ly/tidm
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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Jumping Through Facebook Support Hoops Jan 18, 2021

Show notes

One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise on the second-biggest search engine in the world. And an update on my project to give sequence-email-spammers a taste of their own medicine.

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Sources and Transcripts: See episode notes at TodayInDigital.com
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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The Social Platform That Finally Toppled Facebook Jan 15, 2021

Show notes

You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who is two password attempts away from the worst year of his life.

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Ads and Classifieds: TodayInDigital.com/ads
Leave a voicemail at TodayInDigital.com/voicemail
Sources and Transcripts: See episode notes at TodayInDigital.com
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffin
Twitch: twitch.tv/todmaffin (game livestreaming)

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