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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    The Facebook Ad Denial Bots are Here to Stay Feb 25, 2021
    Show notes

    Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a new ads platform… and Snapchat’s recent audience numbers are mind-boggling.


    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


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    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)? Feb 24, 2021
    Show notes

    Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcome upgrades for merchants who use Square.


    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    MORE:

    • NEW! Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Enjoying the show? Please rate and review us!
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    So We’re Hacking PDF Contracts Now? Cool, Cool. Feb 23, 2021
    Show notes

    Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook Shops rolls out in two more countries… And how to get Lead Gen Forms on LinkedIn without paying for an ad campaign.


    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    MORE:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Enjoying the show? Please rate and review us!
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    UGC is Cheap and Fast. Why Isn’t Everyone Doing It? Feb 22, 2021
    Show notes

    A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… If User-Generated Content is so cheap and easy to get, why aren’t all brands doing it? And how to use a free tool from Google to increase your web site speed.


    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    MORE:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Enjoying the show? Please rate and review us!
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Why is Microsoft Changing Ad Campaigns Without Permission? Feb 19, 2021
    Show notes

    Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and the podcast ad industry continues to consolidate.


    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    MORE:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Enjoying the show? Please rate and review us!
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Immersive-Marketing Lessons from a Failed Video Game Feb 18, 2021
    Show notes

    What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about repurposing your video content. And will 2021 be the year of livestream commerce?


    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    MORE:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Enjoying the show? Plese rate and review us!
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Mark Zuckerberg Hates Australians. Feb 17, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    Facebook locks Australian news out… Social media influencers now have a big union behind them… the most unlikely location for a digital content studio… France forces Google to change its business ratings system… and the “I’m Not a Cat” lawyer gets another round of 15-minutes of fame.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Digital Advertising Taxes Are Here. What Now? Feb 16, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    It’s finally here — America’s first tax on digital advertising. What does it mean for your marketing budget? Also: Hate them all you like, but those irritating jingles work. Stop words aren’t a thing in SEO any more. A Vimeo launches an easy GIF maker. And why is Clubhouse feeding user data to Chinese servers?


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Facebook’s Worst Idea Yet Feb 12, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    Facebook wants to make policy decisions for other social media platforms… Microsoft’s says its new PPC bidding may bump your conversions up… Google business messaging hits the desktop… and Pinterest’s nearly as popular as TikTok now.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Reach Marketers: Ads • Classifieds • Brand Takeovers
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Meet Google’s New Algorithm Update Feb 11, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    Google’s new algorithm update is poised to be among its biggest changes ever… Facebook is working on a Clubhouse clone… Why has Instagram changed its Like button?... and getting your images to rank higher in the search engines.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Advertising and Classifieds
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
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