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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    This Law Firm Serves Terrible Chicken Feb 10, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    What happens when you sue a customer for leaving a bad review? Will your brand’s content be caught up in Facebook’s algorithmic changes? An update on the future of TikTok. And Pinterest’s clever addition could help out content marketers.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Advertising and Classifieds
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    “I’m Here Live. I’m Not a Cat.” Feb 09, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    A new e-commerce tool from Facebook claims it’ll improve your conversions by 75%... What happens to your brand’s Google ranking when you remove comments from your company’s blog… Instagram changes its algorithm to lock out TikTok uploads… and here’s why you should definitely know how to turn those AR filters off in Zoom.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Advertising and Classifieds
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    “I Mean, Exclusivity Was An Option…” Feb 08, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    Surprising insights from 22 million social media posts... TikTok moves quickly on e-commerce functionality, why authority is the key to ranking higher in Google, and what happens when two brands accidentally use the same stock video in their Superbowl ads.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Advertising and Classifieds
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer) Feb 06, 2021
    Show notes

    On this special weekend edition, Jon Loomer (http://jonloomer.com/) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn how YOUR ad campaigns and reporting will change.


    • Jon's "Facebook Ads and iOS14" course
    • Jon's "Beyond the Boost" program
    • Jon's "Power Hitter's Club" membership program


    About the Podcast:

    • Enjoying the Show? Rate/Review Us!
    • Join Our Free Slack Community
    • More: Ads / Classifieds • Transcripts • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Meet the New Digital Kingmakers of Superbowl Marketing Feb 05, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    Amazon upgrades its affiliate tools. Why Google is rewriting text on your web pages. Snapchat’s clone of TikTok is killing it. And why your next campaign should probably include a sprinkling of Pinterest.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Advertising and Classifieds
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    The Future of Google Ads: No Keywords?! Feb 04, 2021
    Show notes

    Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletter


    Potentially huge changes ahead for your Google Ad campaigns… Twitter pulls a popular marketing research tool… Google Analytics drops support for YouTube… and the clever QR code campaign in this weekend’s Superbowl that doesn’t use any QR codes.


    Enjoying the show? Please consider rating and reviewing us!


    About the Podcast:

    • Join Our Free Slack Community
    • Get this as a daily email newsletter
    • Advertising and Classifieds
    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Is Facebook’s Biggest API Gap Closing? Feb 03, 2021
    Show notes

    Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you ever thought. Adobe makes common PDF actions free. And this week in "What’s Instagram Copying Now?"


    About the Podcast:

    • Enjoying the Show? Rate/Review Us!
    • Join Our Free Slack Community
    • More: Ads / Classifieds • Transcripts • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    More Info on the Stories Covered:

    • Twitter and IDFA
    • Amazon Quarterlies
    • Google Quarterlies
    • Google My Business and Co-Working Spaces
    • Web Stories Update
    • Adobe PDF Changes
    • Two New Podcasts a Minute
    • Instagram Stories - Swipe Up


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    The Future of Third-Party Cookies? Educated Guesses. Feb 02, 2021
    Show notes

    Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of its lowest-priced tier. Twitter’s calendar could come in handy for social media content managers. And did you just accidentally delete an Instagram post? Now, a way to bring it back from the dead.


    About the Podcast:

    • Enjoying the Show? Rate/Review Us!
    • Join Our Free Slack Community
    • More: Ads / Classifieds • Transcripts • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    More Info on the Stories Covered:

    • Jeff Bezos Stepping Down as Amazon CEO
    • Google’s Answer to Third-Party Cookies
    • Agorapulse Pricing Goes Up
    • Twitter Social Media Calendar

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Things Are About to Get Creepy (and Ridiculously Effective?) Feb 01, 2021
    Show notes

    Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s new patent is equal parts creepy and potentially ground-breaking in terms of marketing, and TikTok cozies up to agencies. Wait, no, scratch that. Just one agency.


    • Enjoying the Show? Rate/Review Us!

    • Join Our Free Slack Community


    • About Us: Ads / Classifieds • Transcripts • Leave a Voicemail

    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    More Info on the Stories Covered:

    • Spotify Patents Speech Recognition Tech (Patent PDF here)
    • Instagram Testing No More Shared Feed Posts In Stories
    • Filtering Referral Spam
    • All Core Web Vitals Must Be Met For Ranking Boost
    • Jon Loomer’s “Facebook Ads and iOS 14” Course
    • Google’s Course on Apple’s iOS Changes to Tracking
    • Facebook Ad Category Exclusions
    • TikTok and WPP
    • Quiz Answer: Embedded Videos and SEO

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    When Your Digital Marketing Campaign Goes Too Far Jan 29, 2021
    Show notes

    How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google on restoring your ranking.


    • Pinterest Story Pins Following Streams

    • Twitch Stunt

    • Removing Shopify Text

    • Recovering Google Juice from a Web Hack

    • Take the Podcast Survey and Win $50

    • Enjoying the Show? Rate/Review Us!

    • Join Our Free Slack Community

    • About Us: Ads / Classifieds • Transcripts • Leave a Voicemail

    • Follow Tod: Twitter • LinkedIn • TikTok • Twitch


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
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