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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Llama Drama Apr 01, 2021
    Show notes

    The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotland is what everyone’s talking about there… and reunited! The travelling llama has finally found its home again.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Great News for People Who Manage Facebook Pages Mar 31, 2021
    Show notes

    Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video discovery tool… Add one more platform to the pile of Clubhouse clones… and why the REAL comedy around April Fools Day happens on April 2nd.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    I, For One, Welcome Our New Clubhouse Overlords Mar 30, 2021
    Show notes

    Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people is in more countries now, and the clever Earth Day campaign you wish you’d have thought of first!


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    It's a Hat. It is Literally a Hat. Mar 29, 2021
    Show notes

    Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is totally not copying TikTok, guys… and TikTok copies YouTube?!


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    We Are All Truman Now. Mar 26, 2021
    Show notes

    A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back to the office after this work-from-home year… is Clubhouse already played out… and why Rating and Reviewing actually does nothing for podcasts.


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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    From TikTok to Tictuk. Mar 25, 2021
    Show notes

    Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix platform adds an incredible new integration, and why most consumers think you should be more active in social issues.


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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Facebook’s Outage Today Reached Far and Wide Mar 19, 2021
    Show notes

    Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digital marketers who obsess over community size. And — in case this short podcast isn’t short enough — how you can now get a daily 60-second summary of each of these shows.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Everything’s Turning TikTok Mar 18, 2021
    Show notes

    Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And here come the deepfake marketing campaigns!


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Facebook’s New Thing Might Do Something to Help With…. Uh… Things. Mar 17, 2021
    Show notes

    Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to announce a new advertising option… and how a 40-second TikTok video paid for an entire studio set. In fact, MY 40-second TikTok video.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    TODAY’S LINKS:

    • Engagement Study
    • Google Answers Advertisers’ Burning Questions About FLoC
    • How to avoid 'clout-chasing' accusations in influencer marketing


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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    You Probably Don’t Know Your LTV Metric. (But Should.) Mar 16, 2021
    Show notes

    Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s enterprise plan without paying a monthly fee.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    MORE:

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    • Leave a Voicemail
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
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