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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Facebook Sure Has a Weird Way of “Helping” Small Businesses Apr 15, 2021
    Show notes

    The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your competitors… What is behind the mass exodus of Shopify’s most senior executives… Has Triller given up being the TikTok killer…. And Google introduces new technology to its consent mode — the time-honoured technique of guessing.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    LEAKED: TikTok’s Plans for E-Commerce Apr 14, 2021
    Show notes

    A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    The New Marketing Formula: Bacon + Clubhouse + ASMR Apr 13, 2021
    Show notes

    Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing campaign on Clubhouse merges three trends, and how subscription fatigue may end up helping digital media buyers.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join the Community: Slack or Discord
    • Enjoying the show? Please rate and review us!
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
    • Get this as a daily email newsletter
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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Google Needs a Better Undo Button Apr 12, 2021
    Show notes

    The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds Facebook engagement… And an update to Core Web Vitals is good news for some web sites.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    The IDFA Apocalypse May Not Be As Bad As We Thought Apr 09, 2021
    Show notes

    Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is blaming for the system-wide crash yesterday afternoon.


    “Tubberware” clip from “Full Blown Artistic - Sal & Chris Present: Hey Babe! - EP 10”


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
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    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Social Platform Spending is Going Up — Way Up Apr 08, 2021
    Show notes

    If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives even deeper into augmented reality e-commerce… and now we know: Facebook has no sense of humour.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join the Community: Slack or Discord
    • Enjoying the show? Please rate and review us!
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
    • Get this as a daily email newsletter
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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Beer Company + Twitter API = Awesome Apr 07, 2021
    Show notes

    Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a resource site for digital marketers… Facebook’s clone of Clubhouse is now in the wild… and the top gifts B2B companies sent their clients.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join the Community: Slack or Discord
    • Enjoying the show? Please rate and review us!
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
    • Get this as a daily email newsletter
    • Leave a Voicemail


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Why Are So Many Businesses Moving to Independence, USA?! Apr 06, 2021
    Show notes

    Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands… Pinterest makes its first expansion into Latin America… and why are so many businesses moving to a small town in Kansas?


    How’s this episode’s audio quality? Tell me at https://b.link/audioquality


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join the Community: Slack or Discord
    • Enjoying the show? Please rate and review us!
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
    • Get this as a daily email newsletter
    • Leave a Voicemail


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    What’s Working Now in Facebook Ads Apr 05, 2021
    Show notes

    A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for marketers who prefer working on desktop, has Spotify overtaken Apple in the podcast war? And YouTube says it’s okay to swear now.


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join the Community: Slack or Discord
    • Enjoying the show? Please rate and review us!
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
    • Get this as a daily email newsletter
    • Leave a Voicemail


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
    Facebook Is Deleting Its Analytics Tool [Not a Joke] Apr 01, 2021
    Show notes

    Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales will reach a new record milestone this year…. And, I’m sorry, Google — WHY are you sending people to our competitors again?


    Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter


    • Podcast Perks: Exclusive Deals for Listeners
    • Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
    • Join the Community: Slack or Discord
    • Enjoying the show? Please rate and review us!
    • Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
    • Get this as a daily email newsletter
    • Leave a Voicemail


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Privacy & Opt-Out: https://redcircle.com/privacy
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