Today in Digital Marketing

Latest Episodes:

Amazon Court Ruling Could Affect Your Online Store Apr 30, 2021

Show notes

Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of playing dirty in negotiations. And TikTok plucks a new CEO out of their Chinese headquarters.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Which Facebook Ad Drove Sales? You May Never Know. Apr 29, 2021

Show notes

Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign should touch on. WhatsApp finally gets its own ads functionality. And an API change from Google could claw back some missing iOS data.

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The New and Improved Verizon Super-Target-O-Matic 2000 Apr 28, 2021

Show notes

YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery, what form of videos are businesses using the least? Why, the most effective form, of course. TikTok wants your Lead Gen campaigns. And Verizon introduces its solution to a world without third-party data.

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Ending song: "Ed Balls: The Song" by the Gregory Brothers.

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Is This the Real ROAS? Is This Just Fantasy? Apr 27, 2021

Show notes

Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulators are coming after the social algorithms... Amazon reverses a long-standing policy that affected third-party sellers... The newest audio ad format is really long... and Nerf bats it out of the park with their TikTok promotion.

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Ask a Real Facebook Ad Rep Anything You Want Apr 23, 2021

Show notes

On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase how many people opt-in to be tracked... Snapchat's numbers are shockingly good... and your chance to ask a real Facebook ad rep anything you want.

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A Potentially Huge Change to the Facebook Algorithm Apr 22, 2021

Show notes

What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer marketing jumped to the top spot in digital ad spend.... The U.S. government investigates shady online marketing practices.... And Twitter's change to profiles could mean more sales for you.

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Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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T minus Six Days. (Tick... Tick... Tick...) Apr 21, 2021

Show notes

Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. Microsoft fires a huge shot across the bow of Facebook Ads. And the love affair between Pinterest and Shopify keeps smouldering.

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YouTube's "Greenlight" Sponsorships May Be a Game-Changer Apr 20, 2021

Show notes

YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry.... Apple will soon charge money for some podcasts.... And inside a popular TikTok influencer campaign.

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Podcast Perks: Exclusive Deals for Listeners
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Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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Google’s "[Exact Match]" = Kinda Generally Similar (You Know, More or Less) Apr 19, 2021

Show notes

Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to the world's largest social network.... And when is an Exact Match not "exact"? When it's a Google ad campaign.

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Podcast Perks: Exclusive Deals for Listeners
Advertising: Perks (free!) • Ads • Classifieds • Brand Takeovers
Join the Community: Slack or Discord
Enjoying the show? Please rate and review us!
Follow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)
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Facebook To Remove Audience Insights. Please. Stop. Apr 16, 2021

Show notes

Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off people in their early 20s, and Google adds more brand safety tools.

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