Today in Digital Marketing

Latest Episodes:

Google: AR + Commerce + Healthcare = Profit? May 28, 2021

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Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagram Reels go to desktop.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Microsoft Wants You To Run Google Ads May 27, 2021

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Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital marketer who broke Reddit this week... and it was a big day at Google — all the changes on this, their annual marketing day.

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0.5% May 26, 2021

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They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product drops trend, you do not need to pull AMP from your site, and the new voice everyone on TikTok is talking about.

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Does Google Hate This Headline? May 25, 2021

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Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the future of ecommerce. The opaque box that is Core Web Vitals. And the U.S. state that has banned banning.

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How Facebook's Ad Review Process Actually Works May 21, 2021

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The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is Twitter's new Spaces feature another nail in Clubhouse's coffin?... and the deal of the century for marketers who livestream.

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The Ad Campaign You Can't Tell Your Mom About May 20, 2021

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The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... Why your next mobile ad campaign will be on Desktop... and the ad campaign you can't tell your mother about.

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1-800-DARK-PATTERN May 19, 2021

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Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, and Starbucks wants to monetize your dog's TikTok videos.

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Facebook Bets Big on Ecomm-Integrated Live Shows May 18, 2021

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It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinterest drops Story Pins for, well, let's face it, a TikTok format... YouTube is planning some solid enhancement for brands that publish videos... the transformation of a brand's product-focus marketing to content.... And most SEO pros are ready for Core Web Vitals. Are you?

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Will the Rise of the CCO Kill the Digital Agency? May 17, 2021

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The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... Will in-person shopping ever come back? And is Clubhouse collapsing?

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