Today in Digital Marketing

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Third-Party Cookies: "We're Not Dead Yet!" Jun 24, 2021

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The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read this right?! Facebook CPMs are down?

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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"Is This Still Available?" Jun 23, 2021

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Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new consumer personas for the post-pandemic generation... and YouTube makes it easier to create video ads.

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DEEP DIVE: How YouTube Ranks Your Videos Jun 22, 2021

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Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel.

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Why Google Sometimes Ranks Plagiarized Content Higher Jun 21, 2021

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Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon.

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Integration Test Podcast Feed #1 Jun 18, 2021

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A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google search results are different on desktop and mobile... And it's been a bad week for someone at HBO.

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Manual Placements: [__] Instagram Reels Jun 17, 2021

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That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out podcasting on its platform, YouTube pulls up its Shorts, your CEO ain't impressed with your latest report, and Amazon says one thing, but does another.

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Your New Reality: VIRTUAL Ads Jun 16, 2021

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We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And Amazon is running out of people.

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And You Thought You Hated "Modeled Conversions" Now... Jun 15, 2021

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Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... And Facebook tried out its new Clubhouse clone today. How'd it go? Not well.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Was This Popular SEO Tool a Scam All Along? Jun 14, 2021

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The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jurisdiction to Privacy Laws Wikipedia page... how Volvo is letting people test-drive their cars without their cars... and will Facebook's new cropping tool be racist?

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Weekend Edition: Agorapulse Deep Dive Jun 12, 2021

Show notes

Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and reporting toolsets.

Agorapulse: https://agorapulse.com

Pricing: https://www.agorapulse.com/pricing/

Disclosure: Agorapulse did not pay for inclusion in this episode. We did this as a thank you to their team spending a lot of time helping us evaluate their product for our agency's use.

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