Today in Digital Marketing

Latest Episodes:

TikTok Takes Television Jul 12, 2021

Show notes

One more place you can be certified — and this one might be worth the effort... Reddit looks for ad dollars down under... How much can you make by switching your career to work in SEO... and TikTok is destined for the big screen. Well, bigger screens.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Strange New World of "Phygital" Ad Campaigns Jul 09, 2021

Show notes

Your next ad campaign might be "phygital"... a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from brigading attacks... and Twitter Spaces just got a big new client.

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The Audio Ads That Listen To You Jul 08, 2021

Show notes

The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's entry into HR is actually brilliant... Facebook loses a senior executive — oh, and part of their policy documents... and Twitter's new brand awareness feature is pissing off a lot of consumers.

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How Do Augmented Reality Campaigns Affect Your CRO? Jul 07, 2021

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Does including Augmented Reality increase your conversion rate? Microsoft's newest ad format has a terrible name but gorgeous look... Why are leading fashion brands deleting their social media accounts.... Can brands play in the Cameo space? And Trump sues every major social media platform for something something free speech.

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Really, Though... Are Reciprocal Links Bad for Your SEO? Jul 06, 2021

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How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter accounts... some welcome changes to Microsoft's ads platform... Are reciprocal links the enemy of SEO?... And the new social platform that took 20 minutes to hack.

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You Can Now Rent TikTok's Insanely Good Algorithm Jul 05, 2021

Show notes

You can now rent TikTok's insanely good algorithm... Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a big boost.... The fanciest Brand Lift Studies yet... and when a digital app moves into the real-world.

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Are Exclusion Lists Our Only Hope Now? Jun 30, 2021

Show notes

How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Clubhouse accidentally leaks a feature... private LinkedIn user data is out in the wild — again... and today's episode of What's Facebook Copying Now?

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Creating a TikTok UGC Ad... Without Creative Jun 29, 2021

Show notes

Facebook is off the anti-trust hook — but Instagram isn't... Spotify opens podcast ads up more widely... PayPal will charge you more to collect payments from customers.... And the mobile app that tricked ad agency people into giving up their Facebook credentials.

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Hope You Weren't Counting On That Campaign Data... Jun 28, 2021

Show notes

Just when you thought you were getting used to missing data from your paid campaigns... Also: Google retires a popular ad format... A browser plugin says it can keep your brand voice on track... Facebook's latest entry in Daddy Knows Best... and why is Domino's bringing back the campaign that cost them $78 million in punitive damages?

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Instagram Has Completely Lost Its Mind Jun 25, 2021

Show notes

Twitter adds a new campaign objective.... Amazon adds some new podcast tech.... Instagram adds a function they have elsewhere but not all functionality, only some parts, and only for some formats, not including the pieces that are in that third place, because Facebook is a totally coordinated and professionally operated company.... And an entire country is now investigating fake reviews.

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