Today in Digital Marketing

Latest Episodes:

"Plz give us our money back. kthxbai." Aug 10, 2021

Show notes

YouTube comes out swinging... B2B firms plan to buy more ads — in particular, display ads... Twitter will soon let you "de-follow" a troll... and why are people reporting their brand's web pages suddenly dropping in and out of Google's search index?

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Algorithm Made Me Buy It Aug 09, 2021

Show notes

The new Agency of Record — is it real? Instagram's finally testing the ad placement so many of us want. LinkedIn offers a better way to close B2B deals. And YouTube's algorithm totally made me buy it.

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Want 60% More Conversions? Check Your Thumb. Aug 06, 2021

Show notes

The dramatic effect one simple change to your web site menu can have on your sales... turns out Core Web Vitals is more important than Google let on... The new scam that's getting Instagram accounts shut down... and why some service businesses are being booted off Maps.

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45% of iOS 14.5 Users Have Consented to Ad Tracking (!) Aug 05, 2021

Show notes

TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to update your brand's Wordpress site... and how to market a podcast when your show's host is dead.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Surprises from the 'Reels' Content Algorithm Breakdown Aug 04, 2021

Show notes

Can you buy your disabled Facebook account back?... TikTok's new addition is less about content and more about ad placement options... What do B2B buyers really want? And the exodus of Facebook executives continues.

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Listen to This Podcast in Four Equal Installments Aug 03, 2021

Show notes

How to buy your way to the guaranteed top of the search results... Instagram's loss is Reddit's gain... LinkedIn buys its way deeper into the Creator Economy... and we're no strangers to love... you know the rules and so do I.

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Why Did Pinterest Lose Millions of Users? Jul 30, 2021

Show notes

Why did Pinterest lose millions of users last quarter? Here's a hint: They might not be the only ones to be in that predicament. Also: TikTok wants to send your marketing campaigns to the past... data nerds will love Snapchat's new tool... and the peculiar connection between bad tech predictions and the podcast ad business.

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Facebook Ad Prices Are Getting More Expensive. A Lot More. Jul 29, 2021

Show notes

Will this new proposal keep your email campaigns safe? Google has some nifty new ad tools for you visual thinkers... How to hack Snapchat's newest recommendation engine... and yes, Facebook ads are getting way more expensive.

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The Case of the Disappearing Facebook Audiences Jul 28, 2021

Show notes

TikTok rolls out new tools for livestreamed e-commerce... Twitter starts testing a Product Shelf... How to claim your business in Apple Maps... and you're not going to believe how much money Google is making from its ads business now.

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The Targeting Options Nobody Wanted to See Jul 27, 2021

Show notes

Bad news for marketers targeting young people... Google is passing the fees onto you... Instagram shocks everybody by copying more TikTok features... We may know why podcast listenership took a hit last month... and does today's announcement mean NFTs are real now?

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