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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Huge Google Shopping Bug Hitting Merchants Hard Aug 24, 2021

Show notes

What's causing a 90% drop in Shopping impressions? TikTok readies its Augmented Reality debut... And a surprise decision by Facebook you might actually like!

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The End of the Swipe Up Aug 23, 2021

Show notes

Instagram swipes left on the swipe-up... What tighter brand integration with influencers looks like in the retail sector... Will agencies ever recover from the staffing crisis?... And the case of the re-written title tags continues!

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Meet "MER": Your Next Favourite Marketing Metric Aug 20, 2021

Show notes

A clever way to change conversion values automatically... The social platform so popular an entire radio station is now dedicated to it... How to measure your campaigns with less and less data... and the exodus of Facebook senior executives continues.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Case of the Rewritten <TITLE> Tags, Part II Aug 19, 2021

Show notes

You thought competing against Amazon was hard now?... Also: Why Live Audio might be part of your next marketing plan... A surprise redesign of one of the world's biggest web sites... and Facebook's continued panic about TikTok plays out in the most predictable way.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Facebook Link Posts are Dead Aug 18, 2021

Show notes

Why Facebook's latest report might have you throwing out your social content strategy... PLUS: Pinterest applies its AI to hair, it's time you put chapters in your YouTube videos, and a nice Google update for people who split their time between home and the office.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Is Today's Google Bug Actually a Leaked Feature? Aug 17, 2021

Show notes

A strange bug on Google could be changing how you're listed... One of the biggest e-commerce platforms plagued by a huge security hole... proof that everything is going to a subscription-model... the magnetic stripe is dead.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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How American Politics May Hurt Your Holiday Online Sales Aug 16, 2021

Show notes

American politics may be to blame for poor online sales... Twitter turns verification back on — oh wait, no cancel that, it's off again... TikTok integrates two helpful platforms into their ads suite, and YouTube's analytics just got a touch better.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Et tu, Reddit? 😪 Aug 13, 2021

Show notes

Facebook really does not want you knowing how Instagram works... Another TikTok clone on a most unlikely platform... Google introduces a new ad format for us media buyers... and why is one of the most successful e-commerce brands bleeding cash?

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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{meta tag="triple-my-traffic-please" when="now"} Aug 12, 2021

Show notes

This one bit of code could triple your web traffic... Will Reddit make up your next media buy?... The podcast industry continues to be thrown curves by Apple, and regulators may kill a huge Facebook deal.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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🚨 Late Arrivals! 🚨 Aug 11, 2021

Show notes

How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your online sales... Building your own branded mobile app is easier (and pricier)... and why is everyone mad at Twitter today?

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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