Today in Digital Marketing

Latest Episodes:

﹤rel=best_podcast_ever＞ Jul 26, 2021

Show notes

How this weekend's Google change could get you tossed out of the search listings... Facebook clarifies the time period used for modeled conversions... New tools for connected-TV ads... and Goodbye Target ROAS — we hardly knew you.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Learn Why You Are Receiving This Podcast Jul 23, 2021

Show notes

A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTok's making it easier for you to sponsor influencers... and how much does each click on Google cost now? The answer from a Google Ads pro.

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SPECIAL: Secrets from a Facebook Ad Support Rep Jul 21, 2021

Show notes

As you may know, I'm on a mini- family holiday this week, so in lieu of a regular episode, we're playing this. A couple of months ago, I interviewed a real Facebook ad support rep. One of the people you are on the other end of a chat window with when things go south.

This was not a Facebook-sanctioned interview, so we agreed to keep this person's identity confidential — we did, however, independently confirm that he is who he says he is, and does what he says he does.

I thought it was an eye-opening look behind the magic curtain there, and I hope you enjoy it too.

The next episode of this podcast will be Friday, when we do an extended episode that will cover all the digital marketing news of this week.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Your Favourite New Metric: The Rage Click Jul 20, 2021

Show notes

Twitter's change today isn't going over well... how does being on a shared server affect your brand's SEO?... The digital campaign Toyota's doing, now that they're backing away from the Olympics... and introducing the metric I think we can all get behind: The Rage Click.

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Amazon's Solution to Fake Reviews: Shoot the Messenger. Jul 19, 2021

Show notes

Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — and that translates to sales... Vimeo drops its video marketing toolset into an unlikely place... and YouTube's changes seem a tiny bit defensive.

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Weekend Edition: Social Snowball Jul 17, 2021

Show notes

Social Snowball is a platform that converts all of your customers into motivated affiliates. But it's not just "another" affiliate platform.

When a new customer purchases from your Shopify store, they are automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page.

Your newly turned affiliate will receive an email to log into their account and collect their funds immediately after they get their first referral purchase.

The customers referred from your affiliates also become affiliates and share their codes, creating a rapidly expanding network of micro influencers all over the world working hard to bring you new customers!

This episode is a paid partnership with SocialSnowball.io.

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Want to reach thousands of digital marketing decision-makers with your own Weekend Edition? See the options at http://todayindigital.com/ads

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The Facebookization of Reddit Has Begun Jul 16, 2021

Show notes

A critical security hole is affecting millions of Wordpress sites... TikTok beefs up its influencer marketing tools.... Reddit's new algorithm is suspiciously Facebook-like... and what's that?! YouTube's adding what to your videos?

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Facebook: "We're Totally Not Doing Brain Implants. No, Really." Jul 15, 2021

Show notes

A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google's got marketing data for you — for free.

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Our Slice of Pie is Shrinking Jul 14, 2021

Show notes

Less money, mo' problems... Facebook's "Hey Us Too!" billion-dollar pledge... The new and very compelling video ads coming... and a simple Twitter update may have brand safety managers breathing easier today...

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Long Live The Bend And Snap Jul 13, 2021

Show notes

It's official — YouTube has come out swinging for TikTok... The in-mall activation with a social platform that might bring people back to shopping centres... Oh my god you guys: a welcome Google upgrade for non-Google users... and This is Harvard not a stripper bar.

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