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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Facebook Comments Just Got Dangerous Sep 08, 2021

Show notes

Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags... How much does it cost to buy a podcast ad... And Twitter takes on Facebook Groups.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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It's All About the Bordens, Baby! 💵 Sep 07, 2021

Show notes

Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Standards document... and what happens when AI goes rogue? Facebook shuts everything down.

Closing song: "Canada's Really Big" by The Arrogant Worms. (Used with permission.)

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Go Home, Google. You're Drunk. Sep 03, 2021

Show notes

Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How to change the content indexed in a search engine instantly.... And the industry reacts to Google's continued march toward fully automated campaigns.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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DEEP-DIVE: Google Ads with Jyll Saskin Gales Sep 02, 2021

Show notes

A special episode: We go deep inside Google Ads with one of North America's leading consultants in the space and learn about the new targeting capabilities, how to improve a campaign that's going off the rails, how to even know if it's going off the rails, and the biggest mistakes you might be making with your PPC.

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GET YOUR WORD OUT:

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Anti-Troll Switch We All Deserve Sep 01, 2021

Show notes

Flip this switch and the trolls are gone... Instagram bets big on livestreamed e-commerce... An influencer marketplace coming to your third-party tool of choice... and I hate Samsung.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

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ENJOYING THE SHOW?

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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'Buy Now Pay Later' Gets a Huge Vote of Confidence Aug 31, 2021

Show notes

If you're not offering Buy Now Pay Later, now might be the time... big promises for Connected TV... that Google data you're missing, yeah it's gone forever... and TikTok says its users are more focused than those of other platforms.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

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JOIN OUR COMMUNITY!

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Computer... Enhance! Aug 30, 2021

Show notes

We can't rely on blurring people out of ad campaigns any more... TikTok makes it easier to buy ads... The right way to send a copyright takedown notice... And the first study's out of just how often Google is changing Title tags...

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

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FOLLOW TOD:

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Facebook: The Land of the Make-Believe ROAS Aug 27, 2021

Show notes

Don't break out the gin just yet — those sales you're seeing are a figment of Facebook's imagination... Snapchat doubles down on augmented reality... Twitter's new monetization feature launches... and when imitation is the best form of marketing.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The GDPR is Dead. Long Live the GDPR. Aug 26, 2021

Show notes

It's time to level up your Instagram caption game... Walmart brings first-party data to, well, third parties... TikTok's long videos are getting longer... and when photo releases go wrong.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Case of the Re-Written Title Tags... Solved! Aug 25, 2021

Show notes

We finally know why Google was re-writing title tags — and the answer is stranger than you think... Also: You'll soon be able to sell directly on TikTok... Spotify's shoehorning of itself into podcasting is not going well... 122 days until Christmas, so you know what that means... and where exactly do your Google My Business posts go anyway?!

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

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JOIN OUR COMMUNITY!

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

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FOLLOW TOD:

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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