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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

The Rise of the Scripted Influencer Oct 13, 2021

Show notes

Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more big moves in the livestreamed e-commerce space.

• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Return of the Reverse-Chronological Home Feed Oct 12, 2021

Show notes

Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty!

• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

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JOIN OUR COMMUNITY!

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Why Irish Eyes Aren't Smiling Oct 08, 2021

Show notes

The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes stop smiling.

• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Google's Auction Changes Today = More Expensive Ads Oct 07, 2021

Show notes

• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

• Be a guest expert: https://b.link/pod-expert

JOIN OUR COMMUNITY!

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

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FOLLOW TOD:

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Looming Death of the Single-Emoji DM Oct 06, 2021

Show notes

Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new contest could give your brand more exposure... and how to scale and optimize your Facebook ad campaigns — in a world without cookies.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

• Be a guest expert: https://b.link/pod-expert

JOIN OUR COMMUNITY!

- Slack: https://todayindigital.com/slack

- Discord: https://todayindigital.com/discord

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

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- LinkedIn: https://b.link/pod-linkedin

Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Facebook Aftermath: How Your Ad Campaigns Are Affected Oct 05, 2021

Show notes

One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site dropped off the face of the Earth? How much will you make next year? The best places to get SEO customers. And Instagram finally kills off its most confusing feature.

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

• Be a guest expert: https://b.link/pod-expert

JOIN OUR COMMUNITY!

- Slack: https://todayindigital.com/slack

- Discord: https://todayindigital.com/discord

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

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FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

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- LinkedIn: https://b.link/pod-linkedin

Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Crash Heard Around the World Oct 04, 2021

Show notes

It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!!

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

• Be a guest expert: https://b.link/pod-expert

JOIN OUR COMMUNITY!

- Slack: https://todayindigital.com/slack

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

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FOLLOW TOD:

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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4,600 Research Studies vs. 1 TikTok'er Sep 24, 2021

Show notes

There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Google stop delivering ads this week?... And the shocking result one viral video is having on academia..

We're looking for an Associate Producer! Check TodayInDigital.com/job

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

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JOIN OUR COMMUNITY!

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ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

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FOLLOW TOD:

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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You Suck (and 20 Other Reasons Facebook Isn't Showing Your Content) Sep 23, 2021

Show notes

There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach.

We're looking for an Associate Producer! Check TodayInDigital.com/job

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

• Be a guest expert: https://b.link/pod-expert

JOIN OUR COMMUNITY!

- Slack: https://todayindigital.com/slack

- Discord: https://todayindigital.com/discord

- Reddit: https://todayindigital.com/reddit

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

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FOLLOW TOD:

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- TikTok: https://b.link/pod-tiktok

Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Facebook: "We Can't See 15% of Your Conversions" Sep 22, 2021

Show notes

15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks... and real story behind the van that went viral over the weekend

We're looking for an Associate Producer! Check TodayInDigital.com/job

• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter

GET YOUR WORD OUT:

• Ads as low as $20! See https://todayindigital.com/ads

• Be a guest expert: https://b.link/pod-expert

JOIN OUR COMMUNITY!

- Slack: https://todayindigital.com/slack

- Discord: https://todayindigital.com/discord

- Reddit: https://todayindigital.com/reddit

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

- TikTok: https://b.link/pod-tiktok

Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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