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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    The Q in Q3 Stands for "Quite Good, Thank You Oct 26, 2021
    Show notes

    The numbers are out and all the platforms are doing just fine, thankyouverymuch! Also, the fight for young users on social media. Amazon adds a lot more placements for your ad campaigns. And some good news for people who market mobile apps.


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    When 1/4 is Bigger Than 1/3 Oct 25, 2021
    Show notes

    Who cares if your boss thinks your content is high-quality — what does Google think?! Also: Did YouTube change its algorithm? How to exploit LinkedIn's code for increased reach... a big upgrade for BigCommerce... Apple's tracking restrictions just got worse... and what is math anyway?!


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    SPECIAL: Black Friday and Your Google Ads Oct 23, 2021
    Show notes

    A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.ca

    Jyll spent six years at Google helping large brands with their Google Ad strategies. These days, she runs a busy consultancy doing comprehensive ad account audits for businesses of all sizes, and does one-on-one or small group Google Ads coaching, in particular for Facebook Ads experts. Her TikTok account is a must-follow — her account is @the_google_pro.

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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Everybody Hates Tim (Cook) Oct 22, 2021
    Show notes

    Facebook tries to make up with marketers... Instagram has good news for those of you interested in influencer marketing... Google's final answer about author ranking... Reddit offers a tonne of trends for the holiday season... and — I can't believe I'm going to say this — we have a Facebook group now.


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    TikTok Ain't the Junior Platform Any More Oct 21, 2021
    Show notes

    TikTok's ad platform is getting stronger... YouTube's change might increase your video views... Another retailer starts selling its first-party data... New chat features from Facebook your company probably isn't using... and PayPal has its acquisition eyes set on a huge social platform.


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Get Your Google Ads Questions Answered Live Oct 20, 2021
    Show notes

    Google Search is getting more volatile — what does that mean for your ranking? Pinterest is getting more... well, TikTok'ey... Instagram adds some welcome new metrics... WhatsApp Collections... and advice on how your PPC needs to change this quarter from a Google ads veteran.


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Nobody Believes You, Tim Cook! Oct 19, 2021
    Show notes

    Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube, Google's scheme to delete all ads from search, a GDPR integration for Microsoft ads, and the real question is why aren't you buying podcast ads?!


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    TV and Text Messaging: Back to the OG Platforms Oct 18, 2021
    Show notes

    The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned.


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Are Bookmarks a Google Search Ranking Factor? Oct 15, 2021
    Show notes

    The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a helpful holiday guide to plan Q4... and why is LinkedIn leaving the world's biggest market?


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Twitter is the Next TikTok. Discuss. Oct 14, 2021
    Show notes

    The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google.


    Andrew Foxwell's "Q4 & BFCM Quick Wins Guide for Advertisers" — https://b.link/q4guide


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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