Today in Digital Marketing

Latest Episodes:

#podcast #episode #hashtagstrategy #listen #isthisenough? Nov 22, 2021

Show notes

Why your Instagram hashtag strategy is probably wrong... Facebook loosens its tie on a very contentious ad policy... What is the ideal length of a blog post for SEO... Another huge platform jumps aboard livestreamed commerce.... And TikTok's big screen moment.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Facebook's Change Will Slash Your Organic Reach. (Again.) Nov 19, 2021

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Facebook's new test will take even more of a chunk out of your already puny organic reach. The popular web format that's on its way out. The march toward a cashierless future continues. And why Spotify is the North Korea of the podcast world.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Facebook's New Brand Safety Controls: Too Little, Too Late? Nov 18, 2021

Show notes

Will Facebook's tiny new labels boost your holiday sales? We have the first look at Spotify's self-service ads platform. Google adds demand forecasting to your arsenal. TikTok's shot-by-shot recommendation of the perfect short video. And we want to promote your marketing tool — for free!

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Why Does This 20-Second YouTube Video Have 200M Views? Nov 17, 2021

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Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn't doing anything shady with its new security feature. YouTube community building may get easier. A big Instagram frustration has been fixed.

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Want Better Google Ads? Be Good. (And Spend a Lot.) Nov 16, 2021

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Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to cover this) the connection between marketing and NFTs.

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When the Ad Platform Bids Against You Nov 15, 2021

Show notes

Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ways to sell your product, Snapchat get sued for Apple's decision, TikTok's latest numbers may all but force you onto the platform, and the best SEO advice: Go bold or go home.

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How to Become a Fractional CMO Nov 13, 2021

Show notes

What is a Fractional CMO?

In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your career to becoming a fractional CMO.

Casey spent almost a decade agency-side, then had stint as a professor of marketing at Tulane University. Today, he runs the premiere fractional CMO education and support company, CMOx. You can learn more at BecomeCMO.com

This episode is a paid partnership with CMOx.

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The Disturbingly Low-Effort Path to Millions of Facebook Views Nov 12, 2021

Show notes

A huge study on clickthrough rates finds consumers are clicking less. Instagram gets ready to pay for your Reels. The most-viewed posts on Facebook are shockingly low-effort. And how to take up more real estate for your brand on Twitter — without paying a penny.

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Google Giveth; Facebook Taketh Away. Let Us Pray. Nov 10, 2021

Show notes

While Google Ads Giveth, Facebook Taketh Away. What is the marketing connection between Boomers and leather skirts? YouTube's solution to disliked videos — take away the dislike button. And agency executives say this has actually been a pretty good year.

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The Blame Game: Will Your Brand Be the Supply-Chain "Bad Guy"? Nov 09, 2021

Show notes

Bing's new feature might be good for shoppers, but is it good for you? Also: Do consumers blame your brand for the supply chain issues? Twitter Fleets live again... Why media buyers should be less patient with underperforming interests... and oh god I never should have installed Farmville.

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