Today in Digital Marketing

Latest Episodes:

The Facebook + TikTok 'Partnership'. God Help Us All. Dec 18, 2021

Show notes

TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.

Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

Will The Internet's Huge Security Hole Hurt Your SEO? Dec 17, 2021

Show notes

Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO? A huge change to TikTok's For You feed. And who's the next big player in email marketing? Apparently Mark Zuckerberg!

Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

hello friend i am the bestest seo find you best position #1 rank Dec 16, 2021

Show notes

Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its latest user numbers. How using emotional language could increase your clickthrough rate. TikTok says it's figured out why your CPAs are higher — and it's all Shopify's fault [premium feed].

Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

The Days of "Would You Please Review Our Store?" Are Over Dec 15, 2021

Show notes

Is Google blocking reviews from your in-store customers? Also: Not even a day after Instagram adds it, Pinterest now has Reply With Video... Where's the money going? Online video and social media. And Walmart puts commerce right into its video player.

Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

TikTok's Best Feature for Engagement is Now On Instagram Dec 14, 2021

Show notes

Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement... Why you have until July to get your web site mobile-friendly... YouTube's automated geotags are good news for local businesses.

Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

Goodbye Alexa. We Hardly Knew You. Dec 11, 2021

Show notes

Finally, Facebook adds live chat support — but you don't qualify for it. Also: One of the OG SEO tools is being killed off. Why digital ad buyers are more willing to accept poorer results for brand safety. A WordPress bug potentially exposes a million web sites to hackers.

Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

Loosening Up Facebook: Will its Oversight Board Force Policy Changes? Dec 10, 2021

Show notes

Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for content marketers. The most common questions people are asking on Google (that you can answer). Apple's next in line for the metaverse.

Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

Is Your Corporate Social Responsibility Program Actually Hurting Sales? (Spoiler: Maybe, Yeah.) Dec 09, 2021

Show notes

How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. Also: Has Google given up on part of Core Web Metrics? Augmented reality marketing takes a step forward. How do arm muscles affect shopping cart values?

Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

TikTok's Secret Content Algorithm: Lk+Cmt+Ptime+Pcount Dec 08, 2021

Show notes

The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. How does changing your name affect your blog posts' Google ranking? What every business can learn from Facebook Marketplace.

Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok

- Twitter: https://b.link/pod-twitter

- LinkedIn: https://b.link/pod-linkedin

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

It Will Always Be 🤣 Dec 07, 2021

Show notes

If YouTube's copyright takedowns are so unfair, why is nobody disputing them anymore? How the growing trend of in-house agencies is changing the business. The most important PPC trends to know about for next year.

Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium

ADVERTISING as low as $20: https://todayindigital.com/ads

Showcase your marketing tool for free! https://todayindigital.com/showcase

JOIN OUR SLACK! https://todayindigital.com/slack

FOLLOW US: https://todayindigital.com/socialmedia

(TikTok, Twitter, Facebook, Reddit, Discord, and more)

ENJOYING THE SHOW?

- Please tweet about us! https://b.link/pod-tweet

- Rate and review us: https://todayindigital.com/rateus

- Leave a voicemail: https://b.link/pod-voicemail

FOLLOW TOD:

- TikTok: https://b.link/pod-tiktok