Today in Digital Marketing

Latest Episodes:

The "Partner Permissions" Change Facebook Isn't Talking About Dec 04, 2021

Show notes

38 likes. That's the new target — but on which platform? I'll tell you. Also: The magic eight-ball doesn't have a good feeling about support queue times for Google Ads. How to fix a nasty Facebook permissions bug that's preventing some agencies and freelancers from working. And your invitation to our new weekly Zoom hangouts.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Why Your Product Reviews Ranking Might Change Dec 03, 2021

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Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season may be a sign of poor brand health, a peek into trending creative on Facebook, AND MORE.

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Get Those Release Forms Warmed Up... Dec 02, 2021

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YouTube lets marketers peer into some previously secret data... new Twitter rules may keep your company's lawyers busy... are B2B marketers next in line for the creator economy?... Google's ad platform gains some rich competitor insights...

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Will the Metaverse Give Us All a Fresh Start? Dec 01, 2021

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More data is good data, says Facebook. Will the metaverse give us a clean start in consent? The state of vaccinations at agencies. TikTok adds a nice brand-tagging feature. And today's the day we spill the beans on the big change happening to this very podcast tomorrow.

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Who Killed Black Friday? Nov 29, 2021

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The tragic data behind Black Friday. Even Twitter's founder is leaving Twitter! Where art thou mobile-first indexing? Are consumers ready to shop in person? And TikTok takes the next steps in its growing eCommerce venture!

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Weekend Edition: Get Your Digital Certifications Through Jelly Academy Nov 27, 2021

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Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

MORE INFO AND SIGN UP: https://b.link/jellyacademy

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and will be able to immediately implement learned concepts in social media, digital ads, public relations, and content marketing.

In this course, trainees will learn:

Why every company should have a digital marketing strategy
How to identify the pain points in their own company’s strategy
Why it matters to have a target audience (Ideal Buyer), and how to identify them
How to identify the most effective ways to reach this target audience
How to set SMART Marketing goals, and quantify results to measure success

MORE INFO AND SIGN UP: https://b.link/jellyacademy

COURSE STRUCTURE:

Our complete Digital Marketing Training program consists of six sessions:

Session 1: Social Media
Session 2: SEO
Session 3: Google Ads
Session 4: Facebook + Instagram Ads
Session 5: Google Analytics
Session 6: Public Relations

This was not a paid placement, but we may earn affiliate commissions for registrations.

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Black Friday Special: Social Commerce from the Trenches Nov 26, 2021

Show notes

A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency. We're diving deep into the growing trends of social commerce and livestreaming.

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Why Does Google Want You To Get Bad Reviews? Nov 25, 2021

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Are good reviews hurting your Google ranking? Check your accounts Google might have refunded you some money! Even non social media platforms are trying to be like TikTok! And why is Walmart selling cocaine propaganda from a child’s toy?

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Will January 25th be the End of WordPress Themes? Nov 24, 2021

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Is it the beginning of the end for WordPress themes? The hack that exposed thousands of brand web sites is growing. How is the broken supply chain affecting delivery times? Some welcome news for people who run ads on Google or post YouTube videos. And forget TikTok — the cool kids are on OnlyFans!

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Why is Lush Washing Away Its Social Media Sins? Nov 23, 2021

Show notes

The big brand giving up social media — but this time, for good? Also Snapchat's drive to make marketing augmented continues... B2B marketers now get better tools on LinkedIn... The latest platform to copy TikTok... and Instagram finally makes the change content managers have all wanted.

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