Today in Digital Marketing

Latest Episodes:

Step 1: Strap VR Headsets to Cows. Step 2: Profit. Jan 12, 2022

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A Facebook labour dispute might be delaying your ad campaigns. Google is trying to catch up on manual actions. Instagram's new feature is great for control freaks — I mean "brand managers." Microsoft rolls out new ad features. And more.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Do Outbound Links Actually Do Anything for Your SEO Any More? Jan 11, 2022

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Metaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement?

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Does your brand need a podcast? Let us help: https://engageQ.com/podcastsMetaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? Also: We settle once and for all whether outbound links really do anything for SEO any more. TikTok shares new data on the value of influencer marketing campaigns. Will the new Video Tweet Reply feature boost your brand's Twitter engagement?

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The Google Ad Error Message Nobody Wanted to See Jan 08, 2022

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A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer.

Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.

Andrew Foxwell's Facebook Ad Courses: https://b.link/facebookcourses

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The Instagram Feature We've All Been Waiting For Is Here (Sort Of) Jan 07, 2022

Show notes

Facebook is testing a new video feature... Google's small change could mean huge visibility for your products... LinkedIn's live audio: Better late than never... Microsoft launches an SEO-focused Wordpress plugin.

Check out today's sponsor: Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.

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A Pandemic of Product Returns? Jan 05, 2022

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Is your lack of stock hurting your SEO? What are consumers doing with their holiday gifts now? Why returning them, of course. UGC gets tantalizingly close to taking over TV. As does TikTok.

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Do You Like This Podcast 0%, 15%, or 22%? Jan 05, 2022

Show notes

15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. Another new ad platform launches with millions of targetable consumers. And why a beer company is apologizing for a holiday tweet that was anything but family-friendly.

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Because... Who Wants Fruit? Amirite?! Dec 23, 2021

Show notes

Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big platform may have affected conversion reporting.

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See You Wednesday! Dec 21, 2021

Show notes

A quick programming note: As we get closer to the holidays, news tends to slow down a bit — today's a good example... not a lot going on, so we're going to pool today's and tomorrow's stories into a single episode tomorrow (that's Wednesday).

We'll bring you stories on a TikTok dispute that might affect your live-streaming plans, and some advice on slowing down this trend of using your marketing channels in near-real-time to respond to news events. Plus whatever breaks between now and tomorrow afternoon.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Did You Just Hack Your Brand's Own Website for SEO Juice? Dec 21, 2021

Show notes

The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube's updates are a welcome addition for brand managers on the go.

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Weekend Edition: Annual Planning for the Marketing Executive Dec 18, 2021

Show notes

As we inch closer to Q1 2022, many of us are putting the finishing touches on our annual marketing plan. Whether you're a CMO, VP, or Marketing Director, this document is a critical one for you to help craft.

In this paid partnership series with CMOx, Tod speaks with Casey Stanton about all the components of annual planning in a marketing context.

MORE INFO: http://becomecmo.com

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