Today in Digital Marketing

Copyright: © engageQ digital inc.

Latest Episodes:

What's a Little Data Loss Between Friends? Feb 08, 2022

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We have an answer to what caused the nasty bug at Shopify... Five reasons your email campaign sucks... How will the latest Twitter change affect your engagement?... A nice upgrade to ad buying on Reddit...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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What Science Says the "Perfect" Instagram Image Looks Like Feb 04, 2022

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Is there a formula for the "perfect" composition of an Instagram image that will get your brand more engagement?

Dr. Gijs Overgoor of the Rochester Institute of Technology set out to discover that formula.

In this sample of a Premium weekend edition, Tod spoke with Dr. Overgoor about his findings.

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Creative... at the Speed of Ryan Reynolds Feb 03, 2022

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How will 'fastvertising' change the agency business... Facebook's user numbers are troubling... Is the end of consent banners coming?... Instagram doubles down on Reels... Twitter discovers blogging... and more.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Will This Emoji — 😈 — Hurt Your SEO? Feb 02, 2022

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Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Hacking Facebook's Ad Policies for Fun and Profit Feb 01, 2022

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Getting around Facebook's ban on "before and after" ads... Microsoft gets cozier with Google's site tools... The scary warning message that's showing up on Facebook's ad platform... Google is changing more title tags again — way more than you think... Performance Max data is coming to Data Studio... and more.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Save a Little Prayer (and Media Spend) for... Tumblr?! Feb 01, 2022

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Pinterest's new augmented reality comes with a big promise for conversion uplift... Facebook loses #1 position for app marketing effectiveness — we'll tell you who the new #1 is... A new way to track audio consumers... Tumblr wants you to remember it exists... Wix integrates a new SEO tool.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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"Genetic Predisposition" — The Next Facebook Targeting Option? Jan 29, 2022

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The next challenge for ecommerce sellers? A wave of returns. Plus: Will you soon be able to use "genetic predisposition" as ad targeting criteria? Wordpress takes a big leap forward. One of the world's biggest advertisers finds that spending more does indeed make them more. A bug at Google could be causing your search position to drop...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Secret of the "Micro-Yes" Jan 28, 2022

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The case for adding MORE steps to your form... A fashion brand is paying a huge fine for something you might also be doing... A Google change might surface some unwanted reviews... Why you shouldn't sweat your disavow list... Will Performance Max one day be the only campaign type Google offers?

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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What is Going On With Facebook Attribution?! Jan 27, 2022

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It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loading mobile landing pages, Snapchat's new augmented reality can be powered by your product catalog, Meta restructures its agency program...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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FLoC Off. Jan 26, 2022

Show notes

Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads.

Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.

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