Today in Digital Marketing

Latest Episodes:

Has Generation Z Killed Super Bowl Advertising? Jan 25, 2022

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Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl ads? And Google sends another product to the Google Graveyard.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Annihilation of Interest Targeting Has Begun Jan 22, 2022

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Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid Subscriptions. Instagram wants to ban your account even if you don't violate policy.

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Save Now, Pay Later: The GoFundMe of Retail Shopping Jan 21, 2022

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The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads. New free courses for LinkedIn marketing. How are your brand's plans for Galentine's Day coming along?

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How Targeting a Female Audience Could Result in a $5000 Fine Jan 20, 2022

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Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok offers up some helpful insights for planning your next viral video, and integrates Stories into the main Feed.

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Why is This CEO is Apologizing To Dogs? Jan 19, 2022

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Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. An acquisition in the conversion optimization space. It was a record year for Spam, and I don't mean the email kind.

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Beware the Phantom Digital Agency Jan 18, 2022

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Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — but who'll control the ethical guidelines of virtual selling? Expert advice on running Facebook ads this quarter. The perils of overstating your business hours on Google.

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Weekend Edition: Best Practices for Marketing Budgets Jan 15, 2022

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We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process?

In this paid partnership series with CMOx, Tod speaks with Casey Stanton about best practices for marketing budgets.

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(1) Jan 15, 2022

Show notes

Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. A case study on one of TikTok's most successful advertisers.

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Instagram is the Only Jewel Left in Meta's Crown Jan 14, 2022

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The surprising effect this holiday season's 6 billion out-of-stock messages had on e-commerce revenue. Is Instagram the only refuge from Meta's overpriced ads — and if so for how long? Also: Consumers wish you would tweet more. Details on a new privacy-respecting video ad platform. YouTube analytics get richer. Snapchat's app gets fancier.

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Mark Zuckerberg Hates Ovaries. Jan 13, 2022

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Meta is blocking ads for women's health... the lawsuit that could change how media buyers interact with Facebook... Finally, Yoast gets keywords tracking... Twitter's present to content marketers... and more.

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