Today in Digital Marketing

Latest Episodes:

EXTRA: Building a Marketing Team (with CMOx founder Casey Stanton) Feb 19, 2022

Show notes

As you advance in your career, at some point you'll be building a team — whether you're a marketing director and you need 2 or 3 people to help support you, or you're the CMO and you need to manage and hire dozens of people.

How do you build out a marketing team, especially in this age of remote work?

On this special edition, Tod speaks with Casey Stanton. After working in a marketing agency for almost a decade, and a stint as a University professor of marketing, Casey founded CMOx — premiere fractional CMO education and support company.

Learn more about them at https://BecomeCMO.com

This is a paid partnership between CMOx and this podcast.

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The Fruit Basket That Nearly Up-Ended the PPC Industry Feb 19, 2022

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The court ruling is in in a long running case that threatened Google's entire keyword-based ad system. Plus: Five trends for metaverse marketers... Is a kid's video game the next big marketing platform? LinkedIn cozies up to freelancers...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Spotify Desperately Wants to Own the Entire Podcast Ecosystem Feb 18, 2022

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Spotify doubles down on podcasting — and that's probably not great news for the industry... Google brings Stories to Data Studio... TikTok, for a change, steals from Facebook... while YouTube puts more pressure on the popular app... the big Amazon war is over... You can now pull business calls into your CRM platform...

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Clickbait Doesn't Work — and Hasn't for 13 Years Feb 17, 2022

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Clickbait hasn't worked since 2009 — so why do content managers still rely on the practice? Google shares its plan to cut ad tracking from Android mobile apps. Why are holograms making a comeback as a promotional tool? Brand safety in the podcast world.

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Huge Meta Bug — Those Sales You See May Not Be Real Feb 16, 2022

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A huge bug on Meta's ad platform is massively over-reporting purchases... App marketers will soon get better performance... Google says they're not mass-denying ads... Four steps to increase your conversion rate...

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The Mid-Roll Ad Format Everyone is Watching Closely Feb 15, 2022

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Google automates even more of your ad campaigns... Is your brand name feminine enough? Will viewers reject Snapchat's new mid-roll ads? Instagram's new feature will be welcomed by social media managers... The QR code that crashed a crypto site.

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Why Google Analytics is on Europe's Naughty List Feb 12, 2022

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Europe keeps fighting big data — now, it's going after Google Analytics. Behind the TikTok trend of food mashups. Is paper the next big thing in advertising? Performance Max campaigns might force you to use computer-generated videos. Instagram plays catchup with livestreamed commerce.

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Dong Dong is the Future of AI Commerce Feb 11, 2022

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The future of AI commerce is Dong Dong... YouTube outlines its plans for this year... Why more than half of marketing agencies did major restructuring in the last year... Some solid numbers from Twitter... New tools for B2B marketers on LinkedIn... and the AI tool making Russian scammers rethink their careers.

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The New (and Terrible) Trend of "Drop Servicing" Feb 10, 2022

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That designer you hired on a gig marketplace isn't who you think they are... we have the top in-demand marketing skills this year from LinkedIn... What is "memory marketing" and how can you exploit it?... Instagram adds some brand safety tools...

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Facebook Threatens to Leave Europe Feb 09, 2022

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Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online sites hurt your sales?... A depressing study finds non-caucasian marketers are paid way less than their white counterparts... How frequent page-title changes affect your SEO... and more.

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