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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    The Journey to Digital Transformation (Jacqueline Cook, COO of Vendasta.com) Mar 20, 2022
    Show notes

    In this paid partnership with Vendasta.com, Tod speaks with Jacqueline Cook, COO of Vendasta, about how their platform helps agencies provide more complete service to their customers.

    Here's a link to the report that Jacqueline spoke about in this episode: https://www.vendasta.com/content-library/insights/lessons-from-digital-chasm-report/

    ---

    Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.


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    Meta Calls the Kettle Black Mar 18, 2022
    Show notes

    How will the switch to Google Analytics 4 affect your search ranking?... Snapchat restricts apps building on its developer platform... TikTok expands its Stories feature... And Google might be bringing back a feature it killed off years ago...


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Why Does Mark Zuckerberg Hate Shoes? Mar 17, 2022
    Show notes

    The best top-of-funnel audiences in Spring 2022… Meta picks its first brand safety measurement partner... NBCU offers advertisers a new tool to target viewers across its entire streaming audience... Snap adds another way for marketers to utilize AR... And Snap wants you to add its new AR certification to your resume.


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Facebook Surrenders to TikTok Mar 16, 2022
    Show notes

    How Apple's Privacy Protection feature is affecting your email campaigns... Adobe hops on the AR bandwagon with a new shopping tool... A sneaky Amazon tactic used to churn cancellations... And Google has a new Forms API...


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    The New Ad Placement We Weren’t Supposed To See Mar 15, 2022
    Show notes

    How your brand can get more reach with Pinterest's Idea Pins... The mystery of disappearing Google Reviews... More ad agencies are ceasing operations in Russia... Even marketing resumes are pivoting to video... Advertising through desktop could be coming to an operating system near you...


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    TikTok Tips from Listeners Mar 14, 2022
    Show notes

    How much do Google Reviews impact your ranking? Tips from listeners on launching your brand's first TikToks and Reels... WordPress releases a security update that fixes a nasty potential exploit... Instagram finally updates their livestreaming platform to include the one brand safety tool we all wanted...

    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Yelp’s 100 Million Stale Reviews Mar 12, 2022
    Show notes

    Almost half of Yelp's reviews are outdated... Google and Meta's "Jedi Blue" ad deal is under scrutiny in Europe... How Google plans to surface more short-form video in search results... Is your brand ready to build its own AR game? Twitter is making it easier for users to escape the algorithm…


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    The TrollBot That Embarrassed Brands on IWD Mar 11, 2022
    Show notes

    A restaurant takes Google to court saying the search giant stole its customers... Pinterest rolls out a huge upgrade in its commerce abilities... The Twitter account that may make you think twice about bragging about your brand's commitment to women... Yext's CEO leaves after disappointing numbers... Are cinema ads the next great media buy? LinkedIn's "Future of Skills" tools... A new Google marketing conference...

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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Your Dream Instagram Placement is Here Mar 10, 2022
    Show notes

    Instagram tests the ad placement we all want... Twitter finally joins the commerce club, in a somewhat muted way... You may be shocked to learn how much of a cut the ad intermediaries make... Is Google ignoring content in accordions?


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    The Risk of "Pay What You Want" Pricing Mar 09, 2022
    Show notes

    The right way to use "pay-what-you-want" pricing. Facebook's new Desktop design is (predictably) terrible. How a file sharing service is up for Oscar contention. Can Google's new anti-harassment tool help your brand? Instagram offers a way to give credit. Amazon's new Clubhouse clone. Is it too late?


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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